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Strategic Marketing Manager
hace 2 meses
About the Role
We are seeking a highly motivated and experienced Strategic Marketing Manager to join our team at Pepperstone. This is an exceptional opportunity for a seasoned marketing professional to make a meaningful impact on our brand's growth and development.
Key Responsibilities
- Develop and execute strategic marketing plans to drive brand awareness and engagement across the LATAM region.
- Collaborate with the Sales team to design and implement impactful offline marketing events, including IB events, trade shows, and conferences.
- Create region-specific content, such as trade offers and promotional campaigns, to fuel business expansion and foster partner relationships.
- Monitor and assess campaign effectiveness, prioritize sales conversion, and leverage data insights to refine strategies and enhance ROI.
- Diversify and implement marketing strategies that emphasize brand positioning, lead generation, and customer acquisition in the LATAM market.
- Amplify brand recognition, online presence, customer interaction, and sales through thoughtful planning and execution.
- Work closely with internal teams, including Sales, Product, Research, and SEO, to create a seamless brand experience across all platforms.
- Cultivate meaningful partnerships with external parties, including content publishers and media agencies.
- Develop personalized, relevant communication strategies and journeys for partners in collaboration with technology and data teams.
- Ensure all marketing materials comply with regional guidelines.
About You
- Proven expertise in digital marketing, with a strong focus on customer-centric approaches.
- A creative mindset capable of challenging conventions and reshaping the Pepperstone brand.
- Excellent written communication skills, with a keen eye for detail and a strong commercial awareness.
- Effective planning and time management skills, with the ability to work in dynamic, fast-paced environments.
- A collaborative spirit and team-oriented attitude, with a proactive approach to problem-solving.
- A commitment to ongoing learning and professional growth, with a genuine enthusiasm for customer-centric approaches.
Why Join Us
- Competitive salary structure, including a company bonus scheme.
- A genuinely collaborative and friendly culture.
- Flexible and hybrid working arrangements, including remote working options.
- Ongoing personal development and learning opportunities.
- Three paid volunteering days per year and a Workplace Giving Program.
- Periodic recognition and reward programs for outstanding performance and achievements.
- Frequent events and celebrations.
- Comprehensive medical insurance, with coverage for your healthcare needs.
- An Employee Assistance Program and Wellbeing Initiatives.
About Pepperstone
We're a regulated online Forex and CFD trading platform, with the scale of a global fintech and the agility of a start-up. We arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn more, visit pepperstone.com/careers and linkedin.com/company/pepperstone.
We are an equal-opportunity employer, passionate about building a diverse workplace and strongly encourage applications from any background.
We will be reviewing applications as they come through, so we encourage you to express your interest as soon as possible.
