Brand Manager

hace 2 meses

Santiago, Metropolitana, Chile CL07 Alcon Laboratorios Chile Ltd. Company A tiempo completo

Job Purpose:

The successful Brand Manager will play a pivotal role in shaping the brand's presence in the market and driving its success through strategic marketing initiatives and strong cross-functional collaboration.

Key Responsibilities:

  • Develop and execute the marketing plan for brands, ensuring alignment with business objectives.
  • Define and oversee all activities related to assigned product lines, including key selling messages, promotional materials, pricing strategies, training, and sample management.
  • Design and implement new product launch plans in coordination with the Country Franchise Head and key stakeholders.
  • Supervise the implementation of marketing programs and support the development and maintenance of marketing strategies to meet organizational objectives.
  • Manage the marketing budget, conduct forecasts, track expenses, and evaluate the marketing mix of the product for cost-effectiveness and results.
  • Regularly analyze both internal and external data, applying insights to drive informed decisions and meaningful actions.
  • Monitor brand sales and consumption performance, devising strategies to address performance gaps.
  • Collaborate closely with the Sales team, Customer Operations, Regulatory Affairs, Medical Affairs, Commercial Excellence, Compliance, Finance, and Supply Chain departments.

Requirements:

  • Bachelor's degree
  • Minimum 3 years of experience
  • Excellent written and verbal communication skills
  • Problem analysis and solving
  • Strategic & analytic thinking and planning
  • Organizational and planning skills
  • Team player
  • Agile and eager to learn
  • Result-oriented and customer-focused
  • Decision-making and smart risk-taking

The pharmaceutical industry is a highly regulated and competitive environment, so brand managers in this field need to have a wide range of skills to be successful. Some of the most essential skills for a pharmaceutical brand manager include:

  • Strong analytical and research skills: Brand managers need to be able to gather and analyze data to understand the market, identify target audiences, and track the performance of their brands.
  • Excellent communication skills: Brand managers need to be able to communicate effectively with a variety of stakeholders, including scientists, sales representatives, marketing professionals, and patients.
  • Creativity and innovation: Brand managers need to be able to think creatively and come up with new ideas to promote their brands.
  • Problem-solving skills: Brand managers need to be able to identify and solve problems quickly and efficiently.

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