Gestor/a de Customer Value Management

hace 2 semanas


Santiago de Chile Wom A tiempo completo

PORQUE NADIE TE DA MAS

Te invitamos formar parte de la Telco que la rompe en el mercado, si eres una persona apasionada en lo que emprendes, lo haces desde la innovación y la honestidad y con valentía la enfrentar los nuevos desafíos, eres el o la futuro/a WOMer que buscamos

Buscamos un/a **Gestor/a de Customer Value Management**

**Objetivo del Cargo**:
Como especialista de Customer Value Management, serás responsable de maximizar el valor y la retención de los clientes, a través de estrategias y tácticas orientadas al análisis de datos y la gestión efectiva de la relación con los clientes. Tu objetivo principal será comprender las necesidades y preferencias de los clientes, identificar oportunidades de crecimiento y diseñar programas personalizados para mejorar su satisfacción y lealtad.

Funciones:
? Análisis de datos: Utilizar herramientas y técnicas de análisis de datos para evaluar y comprender el comportamiento de los clientes, identificar patrones y tendencias, y generar ideas para mejorar la relación con los mismos.

? Segmentación de clientes: Segmentar la base de clientes en grupos homogéneos según características demográficas, comportamientos de compra y otros criterios relevantes. Definir estrategias específicas para cada segmento con el objetivo de aumentar el valor y la retención de los clientes.
? Desarrollo de programas de fidelización: Diseñar e implementar programas de fidelización y recompensas que impulsen la participación de los clientes, promuevan la repetición de compras y generen lealtad a largo plazo. Evaluar regularmente la efectividad de estos programas y realizar ajustes cuando sea necesario.
? Gestión de campañas de marketing: Colaborar con los equipos de marketing y comunicación para desarrollar campañas efectivas que promuevan la retención de clientes y maximicen el valor de vida de los mismos. Segmentar las comunicaciones y personalizar los mensajes para adaptarlos a las necesidades individuales de los clientes.
? Análisis de la competencia: Realizar un seguimiento continuo de las estrategias y prácticas de la competencia en términos de gestión del valor del cliente. Identificar oportunidades y recomendaciones para mejorar la posición de la empresa en el mercado.
? Colaboración interdepartamental: Trabajar de manera estrecha con equipos de ventas, atención al cliente, análisis de datos y otros departamentos relevantes para garantizar la ejecución efectiva de las estrategias de Customer Value Management y lograr resultados comerciales sólidos.
? Desarrollo de herramientas para mejorar la efectividad en la retención de clientes.

**Perfil deseado**:
**Requerimientos**
- Nível Educacional: Profesional con experiência relevante en retención y fidelización de clientes.
- Rubro de experiência laboral requerido: Telefonía móvil, Banca, Retail.
- Años de experiência laboral en total: 5 años al menos
- Años de experiência laboral en el cargo: 2 al menos.
- Cargos desempeñados previamente Product manager CVM, Jefe/a de rentabilización, Jefe/a de retención.
- Nível de Inglés requerido: Avanzado
- Manejo de presupuesto: sí
- Conocimientos técnicos requeridos: Excel, PowerPoint, Marketing



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