Category Planning Specialist MT
hace 2 semanas
Job Description
Principales responsabilidades:
Estrategia y Planificación:
- Desarrollar e implementar planes de trade marketing para el canal moderno en línea con los objetivos comerciales generales.
- Analizar las tendencias del mercado y las necesidades del consumidor para definir oportunidades de crecimiento.
- Monitorear la competencia y las mejores prácticas de trade marketing.
Ejecución de Actividades:
- Diseñar y ejecutar activaciones en punto de venta (POS) que impacten las ventas y la visibilidad de la marca.
- Gestionar el desarrollo y la implementación de materiales de marketing en el punto de venta (PLV, displays, etc.)
- Administrar y optimizar el presupuesto de trade marketing.
- Coordinar con las agencias de marketing y proveedores para asegurar la correcta ejecución de las actividades.
Análisis y Seguimiento:
- Monitorear y analizar el rendimiento de las campañas de trade marketing utilizando KPIs relevantes.
- Identificar áreas de mejora y proponer acciones para optimizar el desempeño.
- Presentar informes periódicos sobre el estado de las actividades y el desempeño de la marca.
Relaciones con Clientes:
- Construir y mantener relaciones sólidas con los equipos de trade marketing de los principales clientes del canal moderno.
- Negociar y gestionar acuerdos comerciales para maximizar la presencia de la marca en el punto de venta.
Requisitos:
- Profesional universitario con experiencia en marketing, administración de empresas o áreas afines.
- Mínimo 3 años de experiencia en trade marketing en el sector de consumo masivo.
- Experiencia trabajando con cadenas de retail como Cencosud, Walmart, entre otras.
- Sólido conocimiento del mercado chileno y del canal moderno.
- Habilidades de planificación estratégica y ejecución de proyectos.
- Excelentes habilidades de comunicación y relaciones interpersonales.
- Capacidad para trabajar en equipo y bajo presión.
- Dominio de herramientas informáticas, incluyendo Microsoft Office y herramientas de análisis de datos.
- Deseable: Dominio del idioma inglés.
No Relocation support available
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