Category Planning Specialist MT

hace 2 semanas


Santiago, Metropolitana, Chile Mondelēz International A tiempo completo

Job Description

Principales responsabilidades:

Estrategia y Planificación:

  • Desarrollar e implementar planes de trade marketing para el canal moderno en línea con los objetivos comerciales generales.
  • Analizar las tendencias del mercado y las necesidades del consumidor para definir oportunidades de crecimiento.
  • Monitorear la competencia y las mejores prácticas de trade marketing.

Ejecución de Actividades:

  • Diseñar y ejecutar activaciones en punto de venta (POS) que impacten las ventas y la visibilidad de la marca.
  • Gestionar el desarrollo y la implementación de materiales de marketing en el punto de venta (PLV, displays, etc.)
  • Administrar y optimizar el presupuesto de trade marketing.
  • Coordinar con las agencias de marketing y proveedores para asegurar la correcta ejecución de las actividades.

Análisis y Seguimiento:

  • Monitorear y analizar el rendimiento de las campañas de trade marketing utilizando KPIs relevantes.
  • Identificar áreas de mejora y proponer acciones para optimizar el desempeño.
  • Presentar informes periódicos sobre el estado de las actividades y el desempeño de la marca.

Relaciones con Clientes:

  • Construir y mantener relaciones sólidas con los equipos de trade marketing de los principales clientes del canal moderno.
  • Negociar y gestionar acuerdos comerciales para maximizar la presencia de la marca en el punto de venta.

Requisitos:

  • Profesional universitario con experiencia en marketing, administración de empresas o áreas afines.
  • Mínimo 3 años de experiencia en trade marketing en el sector de consumo masivo.
  • Experiencia trabajando con cadenas de retail como Cencosud, Walmart, entre otras.
  • Sólido conocimiento del mercado chileno y del canal moderno.
  • Habilidades de planificación estratégica y ejecución de proyectos.
  • Excelentes habilidades de comunicación y relaciones interpersonales.
  • Capacidad para trabajar en equipo y bajo presión.
  • Dominio de herramientas informáticas, incluyendo Microsoft Office y herramientas de análisis de datos.
  • Deseable: Dominio del idioma inglés.

No Relocation support available

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