Senior Manager Modern Trade

hace 4 días

Santiago, Chile Coca Cola A tiempo completo

Description

Summary:

Position Overview:

Responsible for the execution of the category management plans; executes direct to consumer communication; works with team on developing/executing in-store promotions; conducts business analysis and makes recommendations on marketing plans and sales fundamentals; develops expertise on competitive manufacturers, local consumer insights etc.; prepares plans and deals with suppliers, agencies and legal approvals. Individual contributor that is fully proficient in applying established standards; knowledge base acquired from several years of experience in particular area; works independently; may coach other professionals.

Function Related Activities/Key Responsibilities:

- This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholders. 

• This role must be able to deep dive into the details of Commercial Capabilities and Channel Strategy to address issues, structure and analyze data to generate fact-based analysis, to understand drivers of performance before proposing solutions. 

• Ability to drive cross-functional support and cross-system alignment, to ensure that Commercial Execution concepts and programs are embedded in channel strategies, customer programs, and execution plans to ensure effectively deployment in each market.

• Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams. 

- To be successful, this role requires a strong combination of strategic thinking, analytical expertise, problem solving mindset, and the ability to build up simple plans that can be easily understood by frontline salespeople and customers.


Education Requirements:


Business, Economics, Engineering or related subject

Related Work Experience:


• 5+ years of experience in Commercial Execution, Market Development and Channel Strategy

• Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models

• Outstanding influencing skills and cross-functional collaborative working standards

• Deep understanding of Value Chain concept

Required: 

Commercial Execution

Market Development

Advanced Analytics & Problem Solving

Customer Management

Value to Market Broad

Good to Have

Shopper Marketing & Obppc

Segmentation

Financial Systems

Communication Focus

Communicate with internal and external stakeholders and key Bottling partners.

Skills:

Account Management, Business Development, Business Planning, Communication, Consultative Sales Management, Contracts, Customer Relationship Management (CRM), Decision Making, Forecasting Process (Inactive), Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales Forecasting, Sales Management, Sales Process, Teamwork

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