Senior Director Modern Trade And Customer Strategy
hace 4 días
Description Summary: KEY WORKING PARAMETERSMODERN TRADE AND CUSTOMER STRATEGY SENIOR DIRECTORFocus, Scope, & ImpactDevelop and Implement Modern Trade Strategies: Deliver transformative Modern Trade strategies and playbooks for the Operating Unit (OU) that are insight-driven (both shopper and channel insights) and optimize relevance for consumers, shoppers, and customers.
These strategies should aim to accelerate business growth through a networked system approach, advance long-term occasion development, and ensure relevant innovation with edge and scale, leveraging NARTD Category Visions.Optimize System Execution in Modern Trade: Work closely with bottlers to optimize TCCS NARTD basket and purchase incidence per channel, and with customers to accelerate topline growth.
This should be based on a deep understanding of execution levers and how to optimize desired outcomes (availability, type of adjacencies, rate of sale, strike rate, equipment placement).Lead Category Management: Head the Category Management area for the OU, focusing on automation and capacitation for the CatMan Community.
Drive thought leadership and deliver deep-dived category vision formats for priority country/category combinations.Long-Term Strategy and Value Propositions for KA Customers: Lead the mid and long-term strategy, value propositions, and capabilities for Key Account (KA) customers of Retail and On Premise.Collaborate on Growth Paths with Customers: Develop and implement Customer Business Plans (CBPs) and Joint Business Plans (JBPs) for all key accounts.
Create strategic roadmaps for KO accounts and recruitment strategies that contribute to profitable growth.
Provide guidance on Requests for Proposals (RFPs) and renegotiations.Customer Strategic Matrix: Develop with Finance & Customer Leads a strategic roadmap of all KO accounts and build the development and Recruitment strategy that contributes to our profitable growth.Leverage Revenue Growth Management Strategies: Design segmented execution plans with category leads, grounded in robust business cases with clear expectations for distribution, velocity, and support needed for successful execution (e.g., equipment requirements, KAMs training, selling stories to customers).Track and Leverage Commercial and Customer Metrics: Ensure the right commercial and customer metrics are tracked to enable impactful tracking and opportunity identification at scale.
Use these metrics to drive fact-based commercial and customer planning, initiate interventions, and ensure metrics-driven communication in all key system routines.Accelerate Growth and Enhance System Margins: Drive accelerated NSR growth, TCCS basket and purchase incidence, system margins, and value share across all key sub-channels and environments, and with customers in the OU.
Work closely with Commercial finance in Customers Financial Workstream, developing the modern trade's P&L by zone and ways to enhance it.Provide Strategic Inspiration: Organize and deliver forward-thinking inspiration through events and agendas tailored to KA customers.
Deliver strategic thinking behind ESG actions by channel and customer, acting as the strategic connector between commercial and marketing strategy, and guide Annual Business Plan (ABP) strategies for customers.Qualifications and SkillsProven experience in leading and developing modern trade and customer strategies in a senior role.Strong analytical skills with the ability to translate data into actionable insights.Demonstrated ability to drive growth and enhance system margins.Excellent communication and relationship-building skills.Strategic thinking and the ability to influence and collaborate with various stakeholders.Experience in leveraging digital tools for market and customer insights.Proven leadership in developing and implementing category management and customer relationship programs.KeY SUCCESS PARAMETERSExperience10+ years of leadership experience in RGM or Commercial planning and commercial execution with strong skills in Commercial- and Channel Strategy, RGM, Segmentation, VTM, Innovation, KA and/or Portfolio strategy.Proven Strategic and Analytical Skills as well as outstanding influencing skills.Ability to think from planning to execution and solid system commercial and brand management.Desirable to have candidates with Bottler, Franchise or Customer management experience.Work FocusThis role requires very solid system experience and perspective, system business fundamentals across a broad range of markets and business dimensions - combined with the ability to make complex business concepts understandable and compelling.
Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams.To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong Consumer- and Customer understanding, as well as a hands-on mentality – the ability to conceptualize plans from scratch and very solid understanding of the ICE process and systems, the modern trade capabilities, Category management fundamentals and Customer Value Creation.The role will be wired closely in a networked approach with Senior Leaders and Operators in the Operating Units C&CL as well Marketing/Categories, Finance, Platform Services as well as our Bottling Partners.Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running PicoS alignment and collaboration to ensure that OU strategies are fully owned by Franchise.Communication Focus Communicate with internal stakeholders and key Bottling partnersInternal: Communication of channel-specific opportunities, priorities and plans to the OU leadership team and other Senior ManagementSystem: Communication and alignment of key strategic initiatives by channel as well as their key business drivers, KO System strategic direction/ priorities and performance with Bottler senior leadersExternal: Communicating with senior leaders of major customers, key advisors and other stakeholders to progress and successfully deliver on key business development initiatives per channelKEY Knowledge REQUIREMENTSCommercial Planning Channel-/ Shopper Marketing RGM INCL Segmentation, OBPPCSystem Economics Good to have:System PlanningCategory Management Supply ChainValue to MarketCustomer ManagementSkills:Influencing, System Economics
-
Santiago, Chile Coca Cola A tiempo completoDescription Summary: KEY WORKING PARAMETERS MODERN TRADE AND CUSTOMER STRATEGY SENIOR DIRECTOR Focus, Scope, & Impact Develop and Implement Modern Trade Strategies : Deliver transformative Modern Trade strategies and playbooks for the Operating Unit (OU) that are insight-driven (both shopper and channel insights) and optimize relevance for...
-
Director Modern Trade
hace 1 semana
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Position Overview:As the Director of Modern Trade, you will be a critical leader in our Customer & Commercial team (CCL), responsible for driving the growth in Supermarkets/Hypermarkets, Cash & Carry, Hard Discounters, Proximity and Convenience Channels.You must leverage people in our networked organization and influence key stakeholders...
-
Director Modern Trade
hace 2 semanas
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Position Overview:As the Director of Modern Trade, you will be a critical leader in our Customer & Commercial team (CCL), responsible for driving the growth in Supermarkets/Hypermarkets, Cash & Carry, Hard Discounters, Proximity and Convenience Channels.You must leverage people in our networked organization and influence key stakeholders...
-
Director Modern Trade
hace 2 semanas
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Position Overview: As the Director of Modern Trade, you will be a critical leader in our Customer & Commercial team (CCL), responsible for driving the growth in Supermarkets/Hypermarkets, Cash & Carry, Hard Discounters, Proximity and Convenience Channels. You must leverage people in our networked organization and influence key...
-
Nsw Trade and Investment Director
hace 3 semanas
Santiago de Chile Australian Trade and Investment Commission (Austrade) A tiempo completoClassification: AOPL B - Location: Santiago, Chile - Salary: Starting salary from CLP 51,171,406 plus 1,736,772 Allowances (per annum) **The role**: The Australian Trade and Investment Commission (Austrade) is looking for a Trade and Investment Director based in Santiago, Chile to promote education opportunities for students in Latin America on behalf of...
-
Cmo Modern Trade Manager Chile
hace 3 semanas
Santiago, Metropolitana, Chile Diageo A tiempo completoJob Description:Take our heritage into the future. Make way for tomorrow with Diageo eCommerce.From pioneers like Arthur Guinness, John Walker and Elizabeth Cumming, to the digital disrupters already crafting our future, at Diageo, we've never stopped looking forward. We're continuing to build on our heritage and, with eCommerce at the heart of everything we...
-
Director E2E Commerce
hace 2 semanas
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Function Related Activities/Key Responsibilities: Support the design of our growth-oriented Channel Strategies, that take into account our shopper's End to End path-to-purchases, connecting brands objectivesand rituals and have a high focus on weekly+ conversion.Designing the next generation of consumer & shopper engagement strategy...
-
Director E2E Commerce
hace 2 semanas
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Function Related Activities/Key Responsibilities: Support the design of our growth-oriented Channel Strategies, that take into account our shopper's End to End path-to-purchases, connecting brands objectivesand rituals and have a high focus on weekly+ conversion.Designing the next generation of consumer & shopper engagement strategy...
-
Director On Premise
hace 1 semana
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Position Overview: As the Director of On premise channel, you will be a critical leader in our Customer & Commercial team (CCL), responsible for driving the growth in Traditional On Premise, Horeca and Modern On premise channels. You must leverage people in our networked organization and influence key stakeholders to deliver...
-
Director E2E commerce
hace 2 semanas
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Function Related Activities/Key Responsibilities: Support the design of our growth-oriented Channel Strategies, that take into account our shopper’s End to End path-to-purchases, connecting brands objectivesand rituals and have a high focus on weekly+ conversion. Designing the next generation of consumer & shopper...
-
Trade Marketing Associate Chile
hace 4 semanas
Santiago de Chile Edgewell Personal Care Brands A tiempo completo**Trade Marketing Associate Chile.** Santiago, Chile Hybrid Modality (2-3 days onsite We Work Apoquindo) Full-time, Fixed Term Contract, attractive salary & benefits. **Let's Talk About You** You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a...
-
Senior Director, Traditional And On Premise
hace 1 semana
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Guided by the company's purpose and our growth culture, our Customer & Commercial Leadership teams focus our investments in performance, potential and people.With a global structure, we embrace a consumer-centric, customer-back approach in all that we do.We're seeking a Director of Customer & Commercial, a role that offers the unique...
-
Senior Director, Traditional And On Premise
hace 2 semanas
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Guided by the company's purpose and our growth culture, our Customer & Commercial Leadership teams focus our investments in performance, potential and people.With a global structure, we embrace a consumer-centric, customer-back approach in all that we do.We're seeking a Director of Customer & Commercial, a role that offers the unique...
-
Senior Director, Traditional and On Premise
hace 2 semanas
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Guided by the company’s purpose and our growth culture, our Customer & Commercial Leadership teams focus our investments in performance, potential and people. With a global structure, we embrace a consumer-centric, customer-back approach in all that we do. We’re seeking a Director of Customer & Commercial, a role that offers...
-
Director Catman
hace 2 semanas
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Why being part of Coca-Cola Latin America?We're accelerating our momentum as the fastest growing large consumer goods company in Latin America.People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature.We...
-
Director Catman
hace 2 semanas
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Why being part of Coca-Cola Latin America?We're accelerating our momentum as the fastest growing large consumer goods company in Latin America.People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature.We...
-
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Focus, Scope, & Impact:The traditional trade channel is our stronghold, contributing more than 50% of LATAM NSR and Operating Income, but currently requires new customer & consumer value propositions to sustain its importance.Main objectiveof the role is to lead channel transformation by implementingproven technologies and developing new...
-
Santiago, Chile Coca Cola A tiempo completoDescription Summary: Focus, Scope, & Impact:The traditional trade channel is our stronghold, contributing more than 50% of LATAM NSR and Operating Income, but currently requires new customer & consumer value propositions to sustain its importance.Main objectiveof the role is to lead channel transformation by implementingproven technologies and developing new...
-
Senior Region Manager
hace 3 semanas
Santiago, Metropolitana, Chile Monster Energy A tiempo completoPosition Summary: The Senior Region Manager (Senior RM or SRM) at Monster Energy Company will be responsible for all relationships with distributors, with focus on Managers and Directors. The SRM will lead a team of Region Managers who will supervise sales, execution, and trade marketing affairs in the Traditional Channel in their assigned territory. The...
-
Senior Region Manager
hace 1 mes
Santiago, Chile Monster Energy A tiempo completoPosition Summary: The Senior Region Manager (Senior RM or SRM) at Monster Energy Company will be responsible for all relationships with distributors, with focus on Managers and Directors. The SRM will lead a team of Region Managers who will supervise sales, execution, and trade marketing affairs in the Traditional Channel in their assigned territory. The...
