Social Media Marketing Specialist

hace 5 días

Santiago, Metropolitana, Chile Italic A tiempo completo

About Italic

Italic is a luxury goods company that aims to create a new model for delivering high-quality products directly to consumers, bypassing the traditional luxury supply chain. Our mission is to provide timeless design and radical value to our customers.

Job Summary

We are seeking a talented and creative Social Media Manager / Content Creator to join our team. As a Social Media Manager, you will be responsible for managing and growing our social media presence, as well as creating engaging content to attract and engage our audience.

Key Responsibilities

  • Social Media Management
    • Develop and execute social media strategies to increase brand awareness and drive engagement
    • Manage and curate content for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn
    • Monitor social media trends and best practices to ensure our content remains fresh and relevant
    • Engage with our audience and respond to comments and messages in a timely manner
  • Content Creation
    • Create compelling and visually appealing content for social media posts, ads, and campaigns
    • Conduct research on our products to understand their unique selling points and create content that highlights their features and benefits
    • Collaborate with our design team to develop visually appealing graphics and videos
    • Test and iterate on content to optimize performance and drive results
  • Analytics and Reporting
    • Monitor and analyze social media performance using tools like Google Analytics and social media analytics platforms
    • Track key metrics such as reach, engagement, and conversions, and provide regular reports to the marketing team
    • Use data-driven insights to inform future content strategies and optimizations

Requirements

  • Technical Skills
    • Minimum of 2 years of experience in social media management and content creation
    • Proficient in using social media management tools and analytics platforms
    • Strong understanding of social media platforms, algorithms, and best practices
    • Experience with graphic design and video editing tools is a plus
  • Soft Skills
    • Excellent written and verbal communication skills
    • Creative thinking and ability to generate innovative ideas
    • Strong attention to detail and ability to work in a fast-paced environment
    • Ability to work independently and collaborate effectively with cross-functional teams
  • Mentality
    • Proactive and self-motivated with a strong sense of ownership and accountability
    • Passion for social media and staying up to date with the latest trends and industry developments
    • Ability to adapt quickly to changing priorities and business needs

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