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Marketing Specialist
hace 2 meses
Job Summary
We are seeking a highly skilled Marketing Specialist - Lifestyle to join our team at adidas. As a key member of our Culture Marketing department, you will be responsible for driving the success of our brand positioning in Chile through influencers, content creators, entertainers, and activations.
Key Responsibilities
- Develop and execute a local Culture Marketing strategy, including partner acquisition, contractual negotiation, seeding, agency relationships, and activation.
- Build and maintain strong relationships within the Entertainment, Fashion, Art, and Influencer industries in Chile.
- Coordinate end-to-end promotional product processes to maximize seeding strategy, including hype, originals, and performance.
- Apply trends and product knowledge to achieve brand objectives.
- Identify opportunities to connect partners to support business units, prioritizing lifestyle.
- Lead Culture Marketing presentations for internal teams, executives, and key milestone meetings.
- Manage Culture Marketing budget and ensure efficient spending.
- Execute partner activation plans, ensuring contract compliance and timely processing of invoices.
- Coordinate internal and external administrative needs for relationship services.
- Coordinate local production photoshoots and obtain necessary approvals for images, digital mechanics, and usage rights.
Key Internal Relationships
- Brand Communications
- Sports Marketing
- CTCs
- Finance
- Legal
- Agencies
Requirements
- Bachelor's degree or equivalent education required.
- Minimum 3 years of experience in a related field.
- Strong understanding and knowledge of current Social Media and influencer marketing trends to recommend both strategic and creative action plans with tactical and detailed execution.
- In-depth knowledge of music, fashion, sneaker culture, lifestyle, and entertainment industries.
- Excellent interpersonal and relationship-building skills to work with diverse stakeholders working in a collaborative way.
- Innovative thinking, great time management, problem-solving skills to lead and participate in project management and be able to prioritize projects and resources.
- Ability to write reports with KPIs, business correspondence, and presentations.
- Demonstrated data-driven mindset with strong numerical analysis skills to identify and develop data-driven marketing plans.
- Flexible to work unconventional business hours (evenings, weekends) when needed.
- Fluency in Spanish. Advanced English.
