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Retail Sales Enablement Manager

hace 2 semanas


Santiago, Metropolitana, Chile Heinz A tiempo completo
Job Description

Kraft Heinz seeks a Retail Sales Enablement Manager to develop and implement retail sales strategies that drive business growth. This role involves developing trade marketing strategies, leading perfect store initiatives, and creating incentives programs for internal and external teams.

Responsibilities
  • Analyze data to identify opportunities for growth and improvement.
  • Develop and standardize trade marketing strategies across regions.
  • Promote ecommerce excellence through capability building and quarterly planning.
  • Collaborate with marketing teams to design brands' toolkits and deploy materials tailored to regional retail environments.
  • Leverage field sales force expertise to drive commercial success.
  • Maintain KPI tracking and reporting for commercial teams.
  • Spearhead incentive programs for sales forces, field sales forces, and other teams.
Qualifications
  • University degree in Business Administration, Marketing, or finance.
  • 5+ years of experience managing regional strategies in Trade Marketing, Commercial, or similar roles in consumer goods companies.
  • Strong analytical skills and data analysis expertise.
  • Perfect store expertise.
  • Ecommerce and retail knowledge.
  • English proficiency.
  • Market knowledge of South America and the Andean region.