Senior Shopper Marketing and Merchandising Strategist
hace 1 mes
PepsiCo, a leading global food and beverage company, is seeking a highly skilled Senior Shopper Marketing and Merchandising Strategist to lead its shopper marketing efforts in Argentina. This role will play a critical part in driving business growth, increasing sales volume, and improving market share through effective shopper marketing strategies.
Job DescriptionThe ideal candidate will have a deep understanding of the retail landscape, consumer behavior, and market trends. They will be responsible for developing and executing shopper marketing strategies that drive engagement, conversion, and loyalty across various channels, including point-of-sale, digital, and social media.
Responsibilities- Lead the development and execution of shopper marketing strategies to drive business growth and increase sales volume.
- Collaborate with cross-functional teams, including sales, marketing, finance, and operations, to ensure alignment and optimize results.
- Analyze market trends, consumer behavior, and competitor activity to identify opportunities and inform strategic decisions.
- Develop and manage budgets, forecasts, and performance metrics to measure campaign effectiveness and ROI.
- Manage and maintain relationships with key stakeholders, including retailers, distributors, and suppliers.
- Bachelor's degree in Business, Marketing, Economics, or related field.
- Minimum 5 years of experience in shopper marketing, retail management, or a related field.
- Proven track record of driving business growth, increasing sales volume, and improving market share through effective shopper marketing strategies.
- Excellent communication, analytical, and project management skills.
- Ability to work in a fast-paced environment and prioritize multiple tasks and projects.
- A competitive salary range of $80,000 - $120,000 per year, based on experience.
- A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
- Ongoing training and development opportunities to enhance your skills and career progression.
- A dynamic and inclusive work environment that fosters collaboration, innovation, and diversity.
PepsiCo is one of the largest food and beverage companies in the world, with a diverse portfolio of brands and products that are consumed by billions of people every day. We are committed to delivering sustainable growth, reducing our environmental impact, and promoting diversity, equity, and inclusion throughout our organization.
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