![Coca Cola](https://media.trabajo.org/img/noimg.jpg)
Manager, Human Insights Ssd Heritage Brands
hace 6 días
Description Summary: LAOU HUMAN INSIGHTS CATEGORY MANAGER (SSD HERITAGE BRANDS) reports to OU HUMAN INSIGHTS LEADSolid understanding of the TCCC system, understanding of our existing categories.
Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the networkFocus, Scope, & Impact:Leads development of insights learning plan, including Identifying key insights-driven opportunities and threats by category and channelDefine insights protocols and deliver insights to OU Categories for brand strategyDevelopment of creative strategy insights in support of business and creative brief, early and late stage creative development, consumer co-creation, evaluation and testing.
Devise, manage and deliver insights to OU Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brandsDevelopment of innovation opportunity identification, concept development and assessment, product and packaging development, early and late stage consumer co-creation, evaluation and testing.
Application of product-concept testing protocols for innovation projects (with TCR, R&D)Devise, manage and deliver insights to IMX to support package design, design guidance and standards and apply thinking marketing around E2E consumer journey (Experience Orchestration and Experience Consistency)Collaborate with IMX to understand and incorporate category consumer and consumption insightsSupport the definition and action testing protocols for IMX campaignsPerform ad hoc research (e.g.
for global campaigns and innovation projects)Function network contribution, share insights from OU and learnings (including from successful localized campaigns), capabilities development, and apply best practices from the global Human Insights networkProvide insights consult support for related OU functions (SRA, PAC, Front Line Marketing etc.
)OU Human Insights Lead will carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the OU Insights Lead, OU Insights Team, Global Insights lead, with OU Marketing Lead and broader OU Marketing, Strategy and C&CL teams.Experience5+ years of experience including Consumer Insights, Market Research, Analysis, preference for additional Marketing, Innovation, experienceExperience in working in TCCC system especially in insights / HI role supporting categories is preferredExperience in being a part of a Regional, Global charter is an advantageFluent English is required, Spanish or Portuguese required;What We Can Do for You: You will be part of the Latin America team where teams are the heroes and our leaders that are inclusive orchestrators.
Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will:Make our CULTURE Code inevitableBuild winning CAPABILITIESChange the DNA of our organization to becoming ADAPTABLESkills:Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis
-
Manager, Human Insights SSD Heritage Brands
hace 1 semana
Santiago, Chile Coca Cola A tiempo completoDescription Summary: LAOU HUMAN INSIGHTS CATEGORY MANAGER (SSD HERITAGE BRANDS) reports to OU HUMAN INSIGHTS LEAD Solid understanding of the TCCC system, understanding of our existing categories. Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network ...
-
Business Development Manager
hace 4 semanas
Santiago de Chile Terra Insights Ltd. A tiempo completoTerra Insights is the industry’s first, end-to-end sensor to cloud data delivery platform that supports proactive, risk-informed decision making and monitoring. Powered by the trusted and experienced brands RST Instruments, Measurand, 3vGeomatics, Syscom Instruments and NavStar, Terra Insights offers a comprehensive platform of geotechnical, structural,...
-
Consumer Marketing Insights Manager
hace 4 semanas
Santiago, Metropolitana, Chile SCHGroup: Hunting & Solutions A tiempo completoDEL PUESTOBusca incorpor a su equipo comercial a su Consumer Marketing Insights Manager, quien será responsable de 3 pilares en marketingDesarrollo y manejo de las bases de datos de la empresaFoco en el desarrollo de las estrategias de marketing para los 3 canales de ventaFuerte desarrollo de las estrategias de CRMDesarrollo de marketing 4PManejo de...
-
Shopper Insights Client Manager
hace 3 semanas
Santiago de Chile dunnhumby A tiempo completo**dunnhumby** is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. **Our mission**: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail -...
-
Sr Brand Activation Manager
hace 2 semanas
Santiago de Chile Kenvue A tiempo completo**Sr Brand Activation Manager**-2307009327W Description Kenvue is currently recruiting for Sr. Brand Activation Manager - Skin Health CL. This position reports into Strongholds Grouper Marketing Manager LAS and is based at Santiago, Chile. **Who We Are** At Kenvue, part of the Johnson & Johnson Family of Companies (Kenvue), we believe there is...
-
Consumer Marketing Insights Manager
hace 4 semanas
Santiago, Chile SCHGroup: Hunting & Solutions A tiempo completoDESCRIPCIÓN DEL PUESTO...
-
Sr Brand Activation Manager
hace 2 semanas
Santiago, Metropolitana, Chile Kenvue A tiempo completoSr Brand Activation Manager WDescriptionKenvue is currently recruiting for Sr. Brand Activation Manager - Skin Health CL. This position reports into Strongholds Grouper Marketing Manager LAS and is based at Santiago, Chile.Who We AreAt Kenvue, part of the Johnson & Johnson Family of Companies (Kenvue), we believe there is extraordinary power in everyday...
-
Manager Consumer Insights Hydration
hace 3 semanas
Santiago, Chile Coca Cola A tiempo completoDescription Summary: There’s nothing more exciting then analyzing markets and identifying trends if your passion is marketing research and there’s no better company to do this with then The Coca-Cola Company. In this role, you’ll provide consumer insights that provides our businesses with in-depth understanding of market dynamics and consumer...
-
Marketing Analytics and Insights Manager
hace 2 semanas
Santiago de Chile GHD A tiempo completoOur Global Marketing Operations function is growing and looking for a **Marketing Analytics and Insights Manager, **to join their team! In the role, the person will play a critical role in directly implementing the marketing analytics and data governance strategy and roadmap using Marketing Cloud Intelligence, Salesforce and Marketing Cloud products. **Key...
-
Cmo Modern Trade Manager Chile
hace 2 semanas
Santiago, Metropolitana, Chile Diageo A tiempo completoJob Description:Take our heritage into the future. Make way for tomorrow with Diageo eCommerce.From pioneers like Arthur Guinness, John Walker and Elizabeth Cumming, to the digital disrupters already crafting our future, at Diageo, we've never stopped looking forward. We're continuing to build on our heritage and, with eCommerce at the heart of everything we...
-
Culture & Entertainment Manager
hace 4 semanas
Santiago de Chile Diageo A tiempo completoJob Description: Take our heritage into the future. Make way for tomorrow with Diageo eCommerce. From pioneers like Arthur Guinness, John Walker and Elizabeth Cumming, to the digital disrupters already shaping our future, at Diageo, we’ve never stopped looking forward. We’re continuing to build on our heritage and, with eCommerce at the heart of...
-
Shopper Insights Client Associate
hace 3 semanas
Santiago de Chile dunnhumby A tiempo completo**dunnhumby** is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. **Our mission**: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail -...
-
Shopper Insights Senior Client Lead
hace 4 semanas
Santiago, Chile dunnhumby A tiempo completodunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail –...
-
Brand Manager
hace 4 semanas
Santiago de Chile Bacardi A tiempo completo**WHAT DOES A BRAND MANAGER DO?** - As a Brand Manager, you are an extension of the Brand Team and you will be accountable for delivering impactful consumer facing activities and taking our great portfolio of brands to the next level in Chile. You will be responsible for planning and execution of such consumer programs outlined in the “Jobs to be Done”...
-
Brand Manager
hace 2 semanas
Santiago, Metropolitana, Chile Bacardi A tiempo completoWHAT DOES A BRAND MANAGER DO? As a Brand Manager, you are an extension of the Brand Team and you will be accountable for delivering impactful consumer facing activities and taking our great portfolio of brands to the next level in Chile. You will be responsible for planning and execution of such consumer programs outlined in the "Jobs to be Done" of the...
-
Brand Manager
hace 2 semanas
Santiago, Metropolitana, Chile Bacardi A tiempo completoWHAT DOES A BRAND MANAGER DO?As a Brand Manager, you are an extension of the Brand Team and you will be accountable for delivering impactful consumer facing activities and taking our great portfolio of brands to the next level in Chile. You will be responsible for planning and execution of such consumer programs outlined in the "Jobs to be Done" of the...
-
Shopper Insights Client Associate
hace 2 semanas
Santiago, Metropolitana, Chile dunnhumby A tiempo completodunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail - one of the...
-
Culture & Entertainment Manager
hace 2 semanas
Santiago, Metropolitana, Chile Diageo A tiempo completoJob Description:Take our heritage into the future. Make way for tomorrow with Diageo eCommerce.From pioneers like Arthur Guinness, John Walker and Elizabeth Cumming, to the digital disrupters already shaping our future, at Diageo, we've never stopped looking forward. We're continuing to build on our heritage and, with eCommerce at the heart of everything we...
-
Dx Manager
hace 3 semanas
Santiago de Chile PepsiCo A tiempo completoOverview: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes** LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER...
-
Senior Manager, Business Development
hace 2 semanas
Santiago, Metropolitana, Chile Authentic Brands Group A tiempo completoSenior Manager, Business Development, Lifestyle - ChileAuthentic is a global brand development, marketing, and entertainment platform. We elevate and build the long-term value of over 50 consumer brands by partnering with top manufacturers, wholesalers, and retailers. Our Lifestyle and Entertainment platform consists of value-driving business models and...