Manager, Human Insights SSD Heritage Brands

hace 1 semana

Santiago, Chile Coca Cola A tiempo completo

Description

Summary:

LAOU HUMAN INSIGHTS CATEGORY MANAGER (SSD HERITAGE BRANDS)

reports to OU HUMAN INSIGHTS LEAD

Solid understanding of the TCCC system, understanding of our existing categories. Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network

Focus, Scope, & Impact:

Leads development of insights learning plan, including Identifying key insights-driven opportunities and threats by category and channel

Define insights protocols and deliver insights to OU Categories for brand strategy

Development of creative strategy insights in support of business and creative brief, early and late stage creative development , consumer co-creation, evaluation and testing. 

Devise, manage and deliver insights to OU Categories to support launch of new regional and local brands , driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands

Development of innovation opportunity identification , concept development and assessment, product and packaging development, early and late stage consumer co-creation, evaluation and testing. 

Application of product-concept testing protocols for innovation projects (with TCR, R&D)

Devise, manage and deliver insights to IMX to support package design , design guidance and standards and apply thinking marketing around E2E consumer journey (Experience Orchestration and Experience Consistency)

Collaborate with IMX to understand and incorporate category consumer and consumption insights

Support the definition and action testing protocols for IMX campaigns

Perform ad hoc research (e.g. for global campaigns and innovation projects)

Function network contribution , share insights from OU and learnings (including from successful localized campaigns), capabilities development, and apply best practices from the global Human Insights network

Provide insights consult support for related OU functions (SRA, PAC, Front Line Marketing etc.)

OU Human Insights Lead will carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the OU Insights Lead, OU Insights Team, Global Insights lead, with OU Marketing Lead and broader OU Marketing, Strategy and C&CL teams.

Experience

5+ years of experience including Consumer Insights, Market Research, Analysis, preference for additional Marketing, Innovation, experience

Experience in working in TCCC system especially in insights / HI role supporting categories is preferred

Experience in being a part of a Regional, Global charter is an advantage

Fluent English is required, Spanish or Portuguese required;

What We Can Do for You:

You will be part of the Latin America team where teams are the heroes and our leaders that are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will:

Make our CULTURE Code inevitable

Build winning CAPABILITIES

Change the DNA of our organization to becoming ADAPTABLE

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

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