Digital Transformation Leader
hace 1 mes
A highly experienced Digital Transformation Leader is sought to drive the growth and development of our Digital Local XPs in Latin America.
This senior role will lead collaboration between cross-functional teams to adapt B2C Global XPs strategies to meet specific needs of the LatAm Market, develop new initiatives, and enhance business capabilities.
Main Responsibilities:- Lead integration with Global Team to develop innovative growth strategies for the LatAm Market.
- Develop and execute strategic plans to pilot Digital Shelf strategy in LatAm, ensuring seamless collaboration with DTS and stakeholders.
- Promote D2C strategy in emerging markets (Argentina, Brazil, and Guatemala), connecting business needs with technical improvements and Bottlers operations.
- Create and enhance business capabilities, tools, engagement, and communication plans for Bottlers to optimize operational efficiency.
- Minimum 10 years of professional experience in Commercial Strategy, Trade Marketing, and Digital.
- Proven analytical thinking, leadership, initiative, teamwork, work under pressure, adaptability, and influence skills.
- Deep knowledge of FMCGs commercial area, Modern Trade, bottler economics, system levers, processes, and tools.
- Strong commercial planning and execution skills, with expertise in Channel Strategy, Value or Route to market, Innovation, and Portfolio strategy.
$120,000 - $180,000 per annum, depending on location and experience.
About Us:Coca-Cola HBC is a leading beverage company committed to delivering exceptional customer experiences through its people, brands, and innovations.
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