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Marketing Operations Specialist
hace 2 meses
About the Role
We are seeking a highly skilled Marketing Operations Specialist to join our team at adidas. As a key member of our Marketing Operations team, you will play a critical role in supporting the execution of our Go to Market (GTM) strategy in key business processes and services.
Key Responsibilities
- Execute the GTM plan for respective categories in alignment with line manager, ensuring maximum impact towards sales teams and customers during GTM and Sell-in periods.
- Download and prepare material of respective categories during seasonal GTM milestones, ensuring timely and accurate execution.
- Assist and input on forecasting topics such as quantitative or qualitative data, segmentation, allocation, and other relevant factors.
- Monitor and analyze market category trends, providing insights to inform business decisions.
- Ensure operational excellence for all GTM relevant topics during the GTM process, maintaining high standards of quality and efficiency.
- Manage sample order process in alignment with Line Manager and Marketing Operations (MOPS) regional guidance, ensuring seamless execution.
- Tailor and review local sell-in tools to ensure consistency and drive minimization of customized solutions, providing input to line managers to optimize sell-in tools.
- Provide commercial input (consumer, channel, and market-specific needs, and business opportunities) to line managers to meet KPIs, ensuring data-driven decision-making.
- Provide all relevant KPIs reporting and any required scenario analysis for respective categories, supporting business objectives.
- Systems expert (RMA, SAP, DMT, Sysphera) to provide support and refreshment trainings, ensuring team members have the necessary skills and knowledge.
- Ensure system access for local teams (RMA, DMT) to facilitate categories' job performance, streamlining processes.
- Set up seasonal assumptions in Range simulation tool based on DP input (sysphera), and set up RMA seasonal assumptions for accurate calculations, ensuring data accuracy.
- Support Business Unit Categories on Ranging process by doing RMA & SAP master data checks prior to sell-in start, ensuring range finalization prior sell-in.
- Validate local master data in RMA (RRP / WSP/LCP / RID / Size / FC) to ensure system consistency (RMA vs Sysphera), maintaining data integrity.
- Validate FC in RMA (in line with RDP) – Checks, ensuring accurate calculations.
- Create Season records // Seasonality table // Catalog Listing & Exclusion // Perform Availability checks, ensuring accurate data.
- Publish official Price list & Price list maintenance for alignment across the country, ensuring consistency.
- Ensure Master data readiness for Margin Analysis, supporting business objectives.
- Drive AFS Flag process, ensuring efficient execution.
Key Relationships
- Category and Brand Managers
- Sales Teams
- Supply Chain Teams
- Channels
- Brand activation
- Spoma
- Omni
- Order Fulfillment
- Demand Planning
Requisite Education and Experience & Minimum Qualifications
- Bachelor Degree or equivalent required in related field as Business Administration, Sales, Marketing, Engineering or similar
- 2 - 4 years of professional experience in Product or Category Management, supporting Sales Plans or Commercial analysis
- Previous experience in Retail or Consumer Goods Industry is very relevant for the role
- Strong communications & relationship management skills to work in a collaborative way with internal local and regional stakeholders
- Advanced knowledge and experience with Excel and strong numerical analysis skills to identify and develop category and sales action plans
- Consolidated knowledge and experience with PowerBI dashboards involving data analysis to serve ongoing business objectives
- Fluent in both Spanish (local) and English (global) both spoken and written
