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Digital Experience Director
hace 2 meses
We are seeking an experienced Digital Experience Director to lead our team in the Latin America market. The successful candidate will have a proven track record of driving digital innovation and growth strategies.
About the RoleThis is a director-level position that requires senior-level stakeholder engagement across The Coca-Cola Company, our Bottling partners, and internal teams. The role involves leading people to achieve great results, navigating internal networks, and developing business capabilities.
Responsibilities- Develop and execute innovative digital growth strategies for the Latin America market.
- Lead integration with global teams to adapt B2C global experiences strategies to meet specific needs of the LatAm market.
- Pilot digital shelf strategy in LatAm, collaborating with DTS and other stakeholders.
- Lead D2C strategy in emerging markets (Argentina, Brazil, and Guatemala), connecting business needs, Bottlers operation, and technical improvements with DTS.
- Develop and enhance business capabilities, tools, engagement, and communication plans for Bottlers to optimize operational efficiency.
- Minimum 10 years of professional experience in Commercial Strategy, Trade Marketing, and Digital.
- Proven abilities of analytical thinking, leadership, initiative, teamwork, work under pressure, adaptability, and influence.
- Deep knowledge of FMCGs commercial area, Modern Trade, bottler economics, system levers, processes, and tools.
- Proven experience in Commercial planning and execution, with strong skills in Channel Strategy, Value or Route to market, Innovation, and Portfolio strategy.
- Knowledge of connections, digital marketing, media strategy, and communication planning for leader and smaller brands.
- Experience working in cross-functional and cross-geographical teams.
- Communicating, influencing, and negotiating across multiple stakeholders.
- Experience in leading strategic conversations, negotiations, and alignment with senior and key stakeholders.
The successful candidate can expect a competitive salary range of $120,000 - $180,000 per annum, depending on experience. This estimate is based on industry standards and location. Additionally, the role offers opportunities for professional growth and development within a dynamic company like The Coca-Cola Company.
