Global Digital Marketing Director for Latam South Region

hace 6 horas

Santiago, Metropolitana, Chile Pluxee A tiempo completo

Pluxee Overview

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. The company helps businesses attract, engage, and retain talent through various solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

With a strong presence in the market, Pluxee has built a reputation as a trusted partner within a highly interconnected B2B2C ecosystem comprising over 500,000 clients, 36 million consumers, and 1.7 million merchants.

As a leader in the industry, Pluxee is committed to creating a positive impact on its stakeholders, driving business growth, supporting local communities, and protecting the environment.

Job Summary

We are seeking an experienced Global Digital Marketing Director to lead our Latam South region. This role will be responsible for directly and indirectly impacting xxM€ annual revenue through demand generation, conversion, cross-sell/upsell, retention, and engagement of clients, merchants, and consumers.

The successful candidate will translate global digital marketing priorities into a Latam South context, create go-to-market and activation plans, and manage delivery through a team of circa 15 people and external partners/agencies with zzM€ annual budget.

Key Responsibilities

  • Define and Refine Global Priorities: Contribute to the definition and continuous refinement of global digital marketing priorities that deliver against Pluxee's strategy and business goals.
  • Develop Regional Plans: Translate global priorities and targets into regional plans combining always-on activities and ad-hoc campaigns across all digital channels (SEO, Paid media, social media, email, SMS, in-app, mobile push, web/app including personalization).
  • Execute and Optimize Plans: Own and coordinate plan execution, identify risks, impacts, trends, and insights, and adjust and optimize plans accordingly.
  • Crisis Management: Address crisis and incident management demands as needed, supporting local teams.
  • Digital Platform Management: Supervise the operational management of digital platforms/tools used to attract, capture, and convert clients, merchants & consumers.
  • Capacity Planning: Assess and anticipate capacity requirements for effective execution.
  • Performance Monitoring: Establish forecasts & targets, monitor progress, performance, and overall ROI/ROAS using a standard KPI framework.
  • Team Leadership: Lead and mentor the Latam South Digital Marketing team (c. 15 FTEs), fostering a collaborative and growth-oriented environment.
  • Agency Management: Manage agencies & vendors, including selection, negotiation, performance evaluation, and contract management.
  • Financial Management: Oversee financial budgeting, forecasting, and reporting for all digital marketing activities.

Requirements

Education: Master's degree in business administration, marketing or quantitative fields.

Experience: Minimum 10 years of experience in digital marketing in BtoB and ideally BtoC/BtoBtoC environments, minimum 5 years of experience in people management positions of large teams.

Languages: Fluent in at least one language spoken in Latam South, Brazilian a strong plus, mandatory fluent English.

Salary: €120,000 - €180,000 per annum, depending on experience.

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