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Consumer Goods Commercial Leader

hace 2 semanas

Santiago, Metropolitana, Chile Heinz A tiempo completo
Regional Trade Marketing Leader

Kraft Heinz is seeking an experienced Regional Trade Marketing Leader to drive business growth through the development and implementation of retail sales strategies. This role involves leading trade marketing initiatives, perfect store programs, and incentives programs for internal and external teams.

Key Accountabilities
  • Develop and standardize trade marketing strategies across regions.
  • Promote ecommerce excellence through capability building and quarterly planning.
  • Collaborate with marketing teams to design brands' toolkits and deploy materials tailored to regional retail environments.
  • Leverage field sales force expertise to drive commercial success.
  • Maintain KPI tracking and reporting for commercial teams.
  • Spearhead incentive programs for sales forces, field sales forces, and other teams.
Requirements
  • University degree in Business Administration, Marketing, or finance.
  • 5+ years of experience managing regional strategies in Trade Marketing, Commercial, or similar roles in consumer goods companies.
  • Strong analytical skills and data analysis expertise.
  • Perfect store expertise.
  • Ecommerce and retail knowledge.
  • English proficiency.
  • Market knowledge of South America and the Andean region.