E- Commerce Lead

hace 6 días


Santiago de Chile L'Oreal A tiempo completo

Ser parte de L´Oréal Chile es estar comprometidos con la Diversidad, Equidad & Inclusión en sus infinitas formas de belleza, personalidades, culturas, etnias, origen, identidad, religión, edad y discapacidad”.

Actualmente nos encontramos en búsqueda de un(a) E- Commerce Lead para la División de Consumo Masivo, con experiência de 4 o más años en posiciones similares.

El Rol estratégico del cargo consiste en Construir, gestionar y desarrollar las relaciones de comercio electrónico a largo plazo para conseguir los ingresos por ventas previstos aumentando la presencia de las marcas en el e-commerce, liderar proyectos estratégicos y claves para el desarrollo del canal (D2C, nuevos clientes, etc).

**Responsabilidades Claves & Funciones**:

- Coordinar y negociar los acuerdos anuales con los partner estratégicos a nível de E-Commerce. (Canal D&P y Food).
- Liderar la búsqueda de nuevas oportunidades de negocio complementarios a los e-retailers
- Seguimiento mensual de P&L por cliente en conjunto con Control de Gestión
- Desarrollar el plan, los KPI y los objetivos a alcanzar para cada cliente con una visión anual y alineada a los objetivos de la división.
- Proponer e implementar la estrategia de salida de nuestro portafolio al mercado con los diferentes equipos (Digital, marketing, cadena de suministro, TI, ventas, etc.)
- Desarrollar el ePacom anual de nuestros partners estratégicos asegurando la implementación y cumplimiento del mismo.
- Identificar las nuevas tendencias de e-commerce y las oportunidades de crecimiento del negocio y aplicar planes de acción concretos/adaptados a cada eRetailer.
- Preparar y presentar propuestas de productos a futuros y actuales socios de e-commerce, tanto en proyectos estratégicas como en servicios al e-comm.
- Implementar eventos de venta o campañas de medios específicos gracias a la información compartida del departamento de marketing, Digital o Business Development para aumentar la visibilidad de las marcas y mejorar el rendimiento de las ventas.
- Definir presupuestos anuales de inversiones en clientes FPP y OVC
- Coordinación de las campañas de derivación de tráfico a sus partners estratégicos tras los planes propuestos por el Team Digital o Mkt.
- Analizar junto a RGM y Trade Marketing las acciones que supongan la mayor eficiencia promocional e implementar las mismas para ayudar en la generación de valor.
- Coordinación con eKam de Last Millers acciones concretas que involucren a sus partners estratégicos (con CS, Rappi, Peya.)
- Representar a los canales de Food y D&P en el eGTM en las partes correspondientes a su metier.

**Requisitos**:

- Experiência en cargos similares de 4 o más años.
- Manejo de inglés avanzado.
- Excel y Power BI nível avanzado.
- Salesforce Commerce Cloud Key User.
- Conocimiento profundo de "web design" & "web analytics.
- Conocimiento práctico del marketing digital y de la experiência del usuario.

¿Te gustaría ser parte de la empresa líder en el mercado de la belleza?¿Qué esperas para ser parte de L´Oréal Chile? Súmate al equipo de E-Commerce
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