Lifecycle Marketing Specialist

hace 7 días

Santiago de Chile Ria A tiempo completo

Ria Digital is a business unit within Ria, focused on leading the company into the fast-paced world of customer needs in the digital age. From our websites to our mobile app, we are dedicated to delivering innovative products that ensure our customers’ hard-earned money is received by their loved ones wherever they may be around the world. At Ria Digital, we put our customers at the center of all we do, and our mission is to make their experience with sending money the best that it can be. If you share a passion for innovation and a desire to help others, you will find a home at Ria Digital.
- Responsibilities
What You'll Do:
Contribute to strategic brainstorms on how to engage customers across their lifecycle stages, developing and building lifecycle and nurture workflows for users in your region

Manage and execute campaigns according to to Lifecycle prioritization, plus expansion playbooks for new countries in your region

Own the QA and deployment process for your lifecycle tactics

Partner with internal marketing teams including design and content to coordinate campaigns, assets, and execution

Liaise with Country Manager and Revenue teams across your region to deploy corridor-specific messaging designed to convert & retain users

Build strong relationships with Growth Marketing to collaborate on testing strategies for your customer cohort (channel, content, timing, offers)

**Qualifications**:
What you have:
Experience building and sending from at least one major ESP (we use Iterable)
Strong knowledge of campaign management and experience deploying lifecycle tactics
Aptitude in marketing analytics and what makes one campaign outperform another
A knack for staying organized with multiple deliverables and competing timelines
Strong communication skills
Curiosity and excitement to learn more about lifecycle marketing and the remittance industry

Bonus points for these:
Initiative and Leadership, other languages will be a plus

Ria values diversity and is proud to be an equal opportunity employer. We provide equal opportunities to all employees and applicants, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

LI-YT1 #LI-Remote

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