Portfolio Activation Specialist
hace 2 meses
Why being part of Coca Cola Latin America?
We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America.
People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
**Primary Location**:
Primary location will be Chile. Budget Relocation not approved for this role.
What You’ll Do for Us
**Front-Line Marketing Portfolio Manager will**:
**Managing bottler alignment on the marketing agenda**: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
Actively work on regional market development to ensure the right implementation of projects
Provide market input for the development of OU- and market-level Innovation projects
Provide input to localization and real-time amplification of IMX campaigns within the Franchise units
Support / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX)
Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
Qualifications & Requirements
Mkt and leadership experience (8-10 years)
Business, commercial and financial acumen
Experience working in cross-functional and cross-geographical teams is preferred
Ability to identify needs for campaign localization or customization as necessary
Ability to support, execute media buying (in partnership with Mkt, procurement and Integrated Marketing Experience team), as necessary
Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
Ability to lead negotiations and alignment with key stakeholders
What We Can Do For You
Challenging Work - our unique global system offers constant opportunities to develop world-class skills and a truly international career.
**Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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