Manager Portfolio Activation

hace 2 semanas

Santiago, Chile Coca-Cola A tiempo completo

Chile

Coca-Cola

19.04.2024

What You’ll Do for Us Builds relationship and partnership withexisting and potential activation partners, working closely withassets managers to leveraging global assets as well as collaboratewith centralized and local brand team teams to ensure partnerships arealigned with brand objectives, strategies, and executionguidelines.
Builds and develops best in class multi-categoryexecution programs and tools for partnerships to standardize andincrease ROI. Reviews business performance, oversees development ofmarketing programs, provides thought leadership, and participates incorrective action plans to maximizing partnerships and optimizedROI.
Provide nuanced country/regional level input on marketingstrategy and plans (e.g. consumer / shopper insights).
Identifyneeds for campaign localization or customization, providing input onmedia buying and coordinate full details (calendars, resources,metrics) of local activation with Bottlers.
Designs, implements,and leads brand programs from inception, including promotional,experiential, consumer facing and in store retail marketing. Managesprogram launches and serves as cross-functional point-person acrossmarketing, commercial, and creative design.
Manage brand activationat the local level, including POSM activations, consumer promotions,experiential marketing, and events (leveraging mkt assets), incoordination with bottlers.
Ensures connection between IntegratedMarketing Communications (IMC), retail and all touch points arecross-functionally link to brand objectives.
Works withcross-functional teams and prioritizes initiatives based on brandgoals and facilitates collaboration and communication across allstakeholders.
Delivers the marketing plan for the annual businessplan, based on strong consumer, shopper, customer, and marketinsights.
Leads key innovation projects as it relates toformulation changes, new product extensions, design, or packagingalong the product value chain. Qualification &Requirements Bachelor’s degree in Marketing or related field isrequired
5+ years of marketing/brand experience in the field offast-moving consumer goods (FMCG)
Experience in commercial and/orcustomer leadership including customer facing and key accountsexperience is essential
Solid Project Management, influencing &communication skills are required
A strong knowledge of bottlersoperations, consumer/shopper/trade insights
A strong workingknowledge of media and agency management
Must possess the abilityto deliver projects in a complex matrix organization (multi-market &functions)
Experience with experiential marketing, digitalmarketing, social media, promotional events, and marketingcampaigns What We Can Do For You **Iconic Brand**: Workon the most recognized brand in the world and be part of developingthe brands next chapter. **Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your networkand exposure you to emerging digital platforms and marketinginsights. **Learning Culture**: Access to resources such asCoke University, LinkedIn Learning and management programs that giveyou the resources to continually develop your skills andknowledge. **Skills**:
Leadership; Social Media; AccountManagement; Customer Relationship Management (CRM); MarketingActivation; Marketing Execution; Channels Strategy; MarketingStrategies; Project Management; Media Strategy; ExperientialMarketing; Digital Marketing; Syndicated Research; Promotional Events;Agency Management **Our Purpose and Growth Culture**:
We aretaking deliberate action to nurture an inclusive culture that isgrounded in our company purpose, to refresh the world and make adifference. We act with a growth mindset, take an expansive approachto what’s possible and believe in continuous learning to improve ourbusiness and ourselves. We focus on four key behaviors - curious,empowered, inclusive and agile - and value how we work as much as whatwe achieve. We believe that our culture is one of the reasons ourcompany continues to thrive after 130+ years. Visit Our Purpose andVision to learn more about these behaviors and how you can bring themto life in your next role at Coca-Cola.

Original job Manager Portfolio Activation posted on GrabJobs . To flag any issues with this job please use the Report Job button on GrabJobs.

Original job Manager Portfolio Activation posted on GrabJobs . To flag any issues with this job please use the Report Job button on GrabJobs.

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