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Cp&a Traditional Trade Executive
hace 4 semanas
Job Description:
About us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you.
Purpose:
The Customer Marketing organization in Chile spans disciplines to deliver:
- World-class shopper understanding and insights- Compelling category strategies- Support for outstanding customer collaboration- Value creating Category development- Effective shopper marketing to support conversion at POP- Customer-focused planning, activation, and execution
The CP&A Executive supports the CMO Head on the execution of the activation calendar and commercial plan, ensuring its completion within the Cycle Planning and Briefing process and supports evaluation/learning back into the wider business.
The CP&A Executive supports the CMO Head in delivering Field Sales, Account Management and Distributors Teams the tools and support materials to drive brilliant execution within the channel/customers, and in setting channel specific brand and category execution guidelines and standards. The role also tracks and evaluates channel in-store execution against well-defined scorecard metrics, ensuring we deliver on time every time to our customers.
Decision Making:
- Supports analysis to improve ROI of promotional activities and close volume gaps to meet channel business targets, engaging all relevant parties to deliver our business plan.- As the coordinator of all in-store executions for the respective channel (owning the store back planning execution approach), recommends changes and interventions to ensure activation plans are achieved On Time in Full in an efficient and effective way.- Develop pragmatic solutions that overcome operational barriers at the point of purchase/sale.- Supports brand forecast decisions in S&OP cycle.
Financial Responsibility:
- Supports CMO head ensuring total A&P and trade investments budgets are met according to plans in conjunction with Finance, Marketing, and Innovation teams.- Manages own T&E.- Manages 3rd parties (POS Sourcing, BTL Agencies, Logistic providers ) working closely with the CMO head, Procurement and Distributor partner to ensure we are optimizing investment and driving out costs.- Deep understanding and responsible for Measurement and Evaluation (Pre & Post) to target the right investment and maximize ROI whilst delivering for our consumers, shoppers, and customers.
Leadership Responsibility:
- The role does not have direct reports but needs to work closely and be able to influence and build relationships with distributor partners, external agencies, and Diageo internal & external stakeholders.- The incumbent support CMO Head with the orchestration of the execution commercial & activity plans, tailor the delivery to our customers and give the sales teams the tools to execute it.
Key Outputs/Deliverables:
- Supports CMO head in planning and executing the commercial/activity calendar ensuring we have effective promotions and a winning mix of brand & category activity to drive business performance within customers/channel and that all deliverables are OTIF.- Supports CMO head on leading a transformational change focused on delivering flawless planning and execution through an effective cycle planning & briefing process.- Tracks channel in-store execution compliance of cycle activity plans and promotional plans (Brands and category plans) against well-defined Execution Scorecard metrics (distribution, visibility, share of shelf, Scale )- Tracks A&P and trade spend highlighting its evolution to CMO head and is responsible for preparing activities Pre and Post M&E- Coordinates special packs and creates/executes in-store/outlet visibility solutions and support materials to drive brilliant execution in the point of purchase/sale, focusing on channel needs and execution guidelines.- Owns and ensures the Commercial Standards - Outlet Execution and Customer Planning implementation.- Performs regular trade visits to identify opportunities and provide solutions to drive incremental sales.- Generates input for S&OP meetings and co-lead Monthly Performance Review with Distributors (Distributor BPM).- Ensures full compliance with CARM and Diageo Code of Conduct and DMC.- Performs other related duties as assigned.
Qualifications and Experience Required- Bachelor’s Degree required in Business or related field.- English required and Spanish.- Minimum 2 years of experience in sales and /or customer marketing /trade mar
