Marketing Communications Manager

hace 1 semana


Santiago de Chile ABB A tiempo completo

**Marketing Communications Manager**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
Contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards and guidelines.

**This position reports to**:
Lead Business Area Manager

**Your responsibilities**:

- Responsible for developing the marketing communication strategy and maintaining the positive image of the Company, brand and value proposition in the mind of the customer.
- Ensures relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines.
- Responsible for selecting relevant marketing communications tools, adapting, translating and implementing as required to support sales initiatives and achieve the Company’s objectives in the local business.
- Adapts and develops promotional activities using events, fairs, online, communication campaigns and print media, and other communications vehicles to promote products, systems, and services in the whole life cycle.
- Ensures sound communication across multiple and appropriate trade media in line with the ABB communication strategy to extend the Company‘s visibility.
- Defines quality and delivery targets of externally assigned activities, monitors ongoing progress, and resolves issues.
- Ensures global targets and metrics for marketing communications initiatives are properly implemented and develops additional local measures as required.
- Maintains and encourages a positive and integrated network in internal and external communication communities to promote knowledge of current practices and innovation.

**Your background**:

- Bachelor´s Degree in Commercial Engineering and careers related to Marketing and Commercialization.
- 5 years of experience in digital marketing.
- Knowledge in CRM (Pardot).
- Experience in SEO analysis.
- Availability for occasional travel.
- Advanced English level.

**More about us**:



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