Commercial Operations Lead

hace 2 semanas

Santiago, Metropolitana, Chile Edgewell Personal Care Italy S.R.L. A tiempo completo

Seleccione la frecuencia (en días) para recibir una alerta:

Santiago de Chile. Full Time. Permanente.

Resumen del Puesto

El Lead de Operaciones Comerciales es responsable de apoyar la ejecución y el seguimiento de estrategias comerciales en los puntos de venta donde están presentes nuestros productos. Este rol implica asistir en la gestión de los recursos de reposición y coordinar con el equipo de supervisores a nivel nacional. El Líder actúa como un punto de contacto clave entre los gerentes de tienda de las cadenas, la agencia, y sirve como enlace entre el área comercial de Edgewell y el punto de venta para capitalizar oportunidades que ayuden a incrementar nuestras ventas.

Responsabilidades:

  1. Apoyar la implementación de estrategias de trabajo de terceros en alineación con las políticas y estrategias comerciales de EPC Chile.
  2. Asistir en el análisis y gestión eficiente de los recursos de merchandisers dentro del presupuesto anual asignado.
  3. Garantizar el cumplimiento del servicio contratado con el proveedor de merchandisers, apoyando la ejecución en el punto de venta según las estrategias establecidas por el área comercial.
  4. Identificar oportunidades de mercado y contribuir a los análisis comerciales que ayuden en la toma de decisiones futuras.
  5. Colaborar con los equipos para impulsar una excelente ejecución en los puntos de venta y recopilar información actualizada de cada ubicación donde esté presente el personal de reposición.
  6. Proporcionar información relevante, contribuir a planes de mejora y apoyar iniciativas para aumentar la participación de mercado y la visibilidad de la marca en el punto de venta.
  7. Generar informes sistemáticos que reflejen la efectividad de las promociones en el punto de venta.
  8. Asistir en la actualización de las rutas establecidas para los merchandisers y apoyar ajustes de personal cuando sea necesario.
  9. Ayudar en la capacitación de supervisores y merchandisers sobre rutas de tiendas, campañas y productos antes de su lanzamiento.
  10. Participar en reuniones semanales con supervisores y reuniones ad hoc con merchandisers para comunicar prioridades de exhibición según los planogramas de cada cliente y abordar desafíos operacionales de manera oportuna.
  11. Mantener una base de contactos y fomentar buenas relaciones con los actores clave en cada canal de venta.
  12. Colaborar con el equipo de Trade Marketing y supervisores de la agencia para garantizar la correcta ejecución en los puntos de venta, asegurando espacios adicionales de exhibición, cumplimiento de planogramas y mejor visibilidad del producto.
  13. Apoyar el análisis y la gestión de rotación de productos, stock inmovilizado, promociones vigentes y visibilidad de nuestros productos en los puntos de venta.
  14. Asegurar la ejecución de limpieza de exhibiciones, FEFO (First Expired, First Out) y el inicio y término de campañas en el canal moderno.
  15. Contribuir con reportes y observaciones de tiendas para mejorar las ventas y la gestión en piso, respetando la frecuencia solicitada:
    1. Analizar indicadores de sell-out y quiebres de stock para recomendar acciones correctivas en el punto de venta.
    2. Monitorear y reportar precios de EPC y de la competencia en el punto de venta, generando alertas cuando sea necesario.
    3. Rastrear las acciones de la competencia en el punto de venta, incluyendo nuevas exhibiciones y lanzamientos de productos.
    4. Proporcionar informes fotográficos mensuales de implementaciones en tiendas y ejecuciones de campañas por canal.
  16. Realizar visitas de campo regulares (al menos cuatro veces por semana) para supervisar la gestión del personal en los puntos de venta.
  17. Participar en reuniones de ventas de EPC para mantenerse informado sobre nuevos proyectos, actualizaciones de ventas y desarrollos comerciales con las cadenas.
  18. Actuar como punto de contacto en el punto de venta para Edgewell y los requerimientos de los empleados.
  19. Asistir en los cierres de facturación mensual para la generación de facturas con BI.
Habilidad y Experiencia Requerida
  1. Profesional con título en áreas administrativas (Ingeniería Comercial o similar) con 5 años de experiencia en roles comerciales o de marketing.
  2. Orientado a resultados, capaz de trabajar de manera autónoma y en entornos de alto desempeño, con fuertes habilidades analíticas.
  3. Conocimientos en supervisión, logística en retail, layout, ventas e investigación de mercado.
  4. Conocimiento geográfico de la región para una ejecución efectiva en campo.
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