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Brand Manager

hace 3 meses

Santiago, Metropolitana, Chile General Motors A tiempo completo
At General Motors we pride ourselves on designing, building and selling the world's best vehicles.

We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors.


The marketing team works to build a lasting impression among consumers and improve product sales and market share through improved brand loyalty and brand perception.

They may assist with the development and implementation of the marketing strategy and plan.

As

Brand Manager of General Motors, the responsibilities of the role will be:

  • Priority competencies expected: business acumen, dealing with ambiguity, customer focus, developing direct reports, interpersonal and political savvy, organizational agility and drive for results
  • Responsibility for regional markets.
  • Collaborate with Planning in the development of product programs since the early stages, supporting the definition of target customer, content, trim levels, volume, pricing and sales mix
  • Build midterm strategies that sustain product competitiveness in the market including communication, content, trim strategy, configurations, price, mix and volume, color palettes, special series
  • Collaborate closely with Sales Operations and Field teams to ensure solid commercial inputs are captured into the product programs
  • Lead gotomarket plans towards the product launch, reviewing all revenue variables (volume, mix, pricing, sales channels) and coordinate readiness of all VSSM areas to introduce products in market
  • Develop a compelling storytelling plan to communicate a new product to the Press, Dealers and end consumers to ensure highly impactful and memorable launches
  • Define market research needs to get adhoc insights from customers by collaborating with the GMSA Market Research team
  • Develop strategies and tactical plans to improve the KPIs of its product line: Brand Traking metrics (BTS), market share, comparably equipped pricing indexes, sales and stock mix, market share, performance by channel (DS and TD)
  • Have a minimum level of understanding of business case financial concepts: price build up, P&L, VP, EBIT and other business case general analysis
  • Background knowledge of GVDP (vehicle development process) will be appreciated or fast learning will be required. Managing key milestones/gates of GVDP will be part of the ordinary work
  • Be the voice of Marketing and customers at crossfunctional product forums: local, regional and global PETs, PLTs
  • Ensure alignment of local strategies with regional and global guidelines for the Chevrolet Brand
  • Ensure strategies are aligned with the Product Committee with Dealer representatives

Requisitos:

  • Education: Graduates in Business Engineering or other branches, Marketing or related.
  • Experience in Product Development / Marketing.
  • Willing to colaborate across regional markets.
  • English: Advanced Level.
  • Office Package: Intermediate Level.
  • Availability to make sporadic trips abroad.
  • Availability to work hybrid in our offices located in Ciudad Empresarial, Región Metropolitana de Santiago, Chile.
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About GM


Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.


Why Join Us
We aspire to be the most inclusive company in the world.

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture.

Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs.

Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.


Diversity Information


General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging.

We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.

We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteeropportunities.