Immunology Commercial Manager
hace 1 semana
Company Description
As the Immunology Commercial Manager, you will influence the future growth of our immunology brands by working closely with the in-field team and across functions, while acting as the Brand Team expert to lead insight gathering across stakeholders, brand strategic development and execution of key initiatives and tactics within AbbVie business code of conduct, policies and all applicable laws and regulations.
- Deliver sales performance and relevant Brand Key Performance Indicators (KPIs) to meet or exceed district sales plan within expense budgets.
- Optimize resource utilization by leading, developing, and coaching Sales Team performance including setting sales targets and incentive schemes, managing Sales Force Management Systems and KPIs to continuously improve district sales performance. Ensure regular updates on Sales Team skills in terms of medical, technical, and special in-field knowledge areas.
- Professionally mange cross functional cooperation, lead, manage and coordinate effective multidisciplinary In Field Teams (including Key Account Management) and ensure strategic and tactical alignment between In Field and Brand Team activities including timely and qualitative market intelligence information flow between In Field, Brand Teams and Sales Function in order to optimize brand strategy and its execution.
- Ensure district priorities, activities and engagement plans are aligned with brand strategy and national strategic priorities to optimize strategic momentum and drive brand success.
- Monitor and consolidate the outcomes of regional engagement and account plans to feed the brand planning process and to anticipate market needs and/or changes.
- Proactively and continuously aspire to serve key stakeholder needs, expectations, and challenges in order to build trusted key stakeholder relationships and to achieve win-win agreements on a continuous basis.
- Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
- Secure input and cross stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
- Lead the development of the Strategic Brand Plan and the 1-year Tactical Brand Plan to drive brand success.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives
- Relevant experience with proven track record of success in marketing and sales leadership within biotech/pharmaceutical industry (rheumatology, dermatology, and gastroenterology).
Qualifications
- Bachelor's degree or equivalent.
- Solid working knowledge of healthcare environment, evolving landscape and access opportunities.
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge and data analysis.
- Solid knowledge of finance principles and processes.
Preferred:
- Marketing track record of success within FMCG, Media and/or Digital/IT industry
- Sales track record of success within biotech/pharmaceutical or any other industry. Ensure all infield materials, strategies and tactics are aligned to drive momentum of strategic brand objectives.
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