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hace 3 meses
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
- Develop the strategy of the brands and their categories
- Identify potential areas of growth by continually analyzing the business, the market and the needs of the target group
- Execute and lead Innovation projects according to the business plan
- Coordinate all MKT and communication activities to maintain brand consistency / lead internal & external processes, campaigns with clients / processes with suppliers
- Establish the brand and Category strategy bychannel according to the company's goals
- Develop the brand positioning and plan and executeactions with clients and include Media Plan according to the defined KPIs
- Develop category portfolio defined by innovationplan and identification of potential markets: Market research, requirements,specifications, pricing, etc.
- Support together with Trade Marketing the key linkbetween the categories / brands and the sales and AE departments, throughperiodic analysis meetings with other departments (Sales/MKT/AE)
- Tools and processes management at Henkel (e.g.SAP, SEAL, H-MET) within the defined responsibility
- Connect Off-Online activities to continuallyimprove the consumer experience
- Bachelors degree (preferred in areas related to Marketing)
- Market and Innovation Analysis
- Advanced/Fluent English
- Interest in technical products
- Knowledge in Branding (desirable)
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
