Senior UX Researcher

**The role**:
Buying or selling a car is one of the biggest financial decisions people make and currently it's an incredibly complex one. In the markets we operate, most consumers trying to sell or buy pre-owned cars face many challenges and feel it is complicated, time-consuming, uncertain, and frustrating.

At **OLX Autos**, we aim to fix it all, enhance their purchase experience and disrupt the pre-owned car purchase industry. Our goal is to place the customer in control of the car selling and buying experience and make it extremely safe, convenient, fun and personalised in 10+ markets across the globe (primarily Asia and Americas).

To help achieve a key part of this goal, we're looking for a **passionate, experienced and analytical Senior UX Researcher**. In this role, you will be a part of the User Research team that are building the next generation of best-in-class customer experiences for markets across the globe. You will work closely with key stakeholders in the organisation to craft the user-centric product strategy for launching delightful features and enhancing the existing buy and sell experience on OLX for millions of global users.

**The team**:
We believe customer understanding is the foundation to build intuitive, innovative, and beautiful products that customers love. We strive to learn and understand our users' needs, behaviors, and emotions to gather insights that inform product strategy and design. Our UX Research team includes researchers and research leaders in different geographies namely India, Indonesia and Latam. They work with collaborative teams to solve complex challenges involved in offering a seamless online buying and selling experience for used cars.

As a key member of the User Research and Product teams, you will be responsible for inspiring user-centric changes in the product that will help us create useful, usable and delightful new features and products as well as continually innovating on our existing product experience.

**What responsibilities will you get when working with us?**:

- **Planning & conducting of user research activities**
- Collaborate with key stakeholders in co-developing and tracking user research needs / goals. Pro-actively define & communicate a quarterly roadmap for all user research & testing initiatives aligned to product development objectives.
- Conduct user research at every stage of the product lifecycle from identifying unmet user needs & conceptualisation to prototype validations & usability tests on the product. This includes conducting ethnographic field studies, contextual discovery, concept tests, diary studies, online surveys, card sorting, cognitive walkthroughs, quantitative analysis, VoC studies, usability and accessibility testing, amongst others.
- Lead and facilitate requirements for the development of test artefacts and prototypes and be completely hands on as required.
- **Generate & share insights that influence & drive both strategy & execution**
- Create rich & detailed written presentations & reports to document the findings of all user research activities.
- Build & deliver user personas, user flows, consumer journey maps, experience maps and storyboards basis research studies.
- Present & communicate research findings in an impactful & engaging way to cross-functional teams & the wider organisation so that they build a strong understanding of user needs and pain points.
- Work closely with designers and product managers to turn user research findings into user stories and actions that lead to improving the user experience.
- **Craft user-centric KPIs & measure impact**
- Collaborate with key stakeholders to identify user-centric product and design success criteria / KPIs associated with improving the user experience.
- Monitor & measure success criteria post the launch of features / products.
- Execute ongoing post-launch evaluations to measure success of incremental changes and participate in decisions regarding future enhancements.
- **Drive strategic initiatives to build a user-centric culture**
- Identify, drive and execute on impactful initiatives to drive a user-centric culture in the organisation.
- Introduce industry best practices associated with conducting user research and testing. Continuously monitor and improve practices that are being used for UX research and testing.
- Build awareness & drive evangelisation of emerging mobile and web interactions and product innovations that enhance user experience.
- Lead regular competitive benchmarking with similar products available to users.
- **Vendor Management & Recruitment**
- Manage existing vendors and on-board new vendors for vendor selection and vendor relationships for research services.
- Work with various partners and vendors to identify target groups for studies.
- Influence and guide recruitment of participants through development of participant screeners that are relevant to each research project.
- Ensure that the vendors present deep and detailed i