Media Engagement Lead

hace 5 días


Santiago de Chile Unilever A tiempo completo

Ser parte de Unilever es comprometerte a transformar la vida de millones de personas, a través de nuestras marcas como Rexona, Dove, Axe, Hellmans, OMO, entre otras. Donde tu manera única de ver el mundo será el punto de partida para cambiarlo. Estamos convencidos que disfrutar es la manera de hacer las cosas, y eso sólo es posible siendo tú mismo.

Estamos buscando un/a un **Media Engagement Lead** para sumarse a nuestro equipo de Medios. Este cargo será responsable de movilizar capabilities en el equipo de Marketing, liderando la comunicación full funnel y el trabajo estratégico con plataformas sociales como Facebook, TikTok y Google, asegurando la creación de contenido relevante y con engagement.

**PRINCIPALES FUNCIONES**:
1. Liderar la planificación de estrategias Always On y campañas full funnel para generar awareness, engagement y conversión.

2. Asegurar la calidad de la comunicación en plataformas sociales clave: TikTok, Instagram, YouTube, Meta.

3.Desarrollar capacidades internas del equipo de Marketing en temas de estrategia, audiencias, comunicación y nuevas tendencias digitales.

4.Ser el advisor clave para el equipo de MKT en estrategias de comunicación.

5.Gestionar la relación con Facebook, Google, TikTok y otros socios clave.

6.Identificar tendencias y oportunidades para activaciones innovadoras.

7. Analizar y definir estrategias de audiencias (segmentación, targeting y remarketing).

8.Incorporar insights relevantes en campañas para aumentar engagement.

**Requisitos**:

- Inglés intermedio/avanzado.
- Manejo de clientes internos y agencias.
- Experiência en agencias de medios, en compra y negociación.
- Conocimiento de Google Analytics, Tag Manager, TikTok Ads, Meta Manager y Programmatic, retail media, SEO, SEM y CRM.
- Excelentes habilidades de comunicación escrita y verbal.
- Enfoque en la medición y análisis del rendimiento de las campañas para optimizar resultados, con foco en construcción de audiencias y funnels.
- Capacidad para mantenerse actualizado con las últimas tendencias y tecnologías en medios digitales.
- Trabajo de la mano con diferentes proveedores.


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