Strategic Digital Content Specialist
hace 2 días
BairesDev, a leading software development company in Latin America, is seeking a highly skilled Strategic Digital Content Specialist to join our Marketing team.
About UsWe are proud to be the fastest-growing company in America, with people on five continents and world-class clients. Our multicultural teams drive us forward, consistently delivering high-quality solutions to our clients.
Job SummaryThis role requires an experienced professional to develop and execute a comprehensive content strategy, collaborating seamlessly with cross-functional teams to grow our website properties and meet commercial business goals.
Responsibilities- Create and manage a roadmap of content requirements for our company's website, ensuring alignment with business objectives.
- Leverage resources from multiple departments to oversee the execution of content production, driving quality and efficiency.
- Provide expert guidance to ensure tactical-level plans for keyword rankings and organic traffic targets are met.
- Identify opportunities to optimize parallel production within the team, resulting in incremental conversions.
- Design and implement compelling, innovative content-oriented campaigns that drive engagement and growth.
- Manage production timelines and delivery schedules, working with vendors to meet deadlines.
- Oversee the creation and production of creative content and sponsorship materials, ensuring high-quality standards.
- Execute the delivery process and maintain quality control for all creative content materials.
- Monitor site visibility from organic search and track keyword positions, adjusting yearly plans as needed.
- Report to the SEO Director, ensuring all strategic deliverables are implemented.
- A minimum of 5 years of experience as an SEO Content Manager or similar role.
- 3+ years of experience in planning and implementing a successful SEO strategy.
- 3+ years of experience in web analytics, marketing, and business development.
- University graduates in Communication, Advertising, Marketing, or relevant areas.
- Expertise in A/B testing methods and familiarity with HTML, CSS, JavaScript.
- In-depth knowledge of research principles and methods, with experience in analyzing data.
- Advanced English language proficiency.
We offer:
- 100% remote work arrangements.
- Hardware setup for home-based work.
- Flexible hours and make-your-own-schedule flexibility.
- Paid parental leave, vacation, and holidays.
- A diverse and multicultural work environment.
- An innovative environment with robust structure and resources.
- Excellent compensation above market average.
- Growth opportunities at the speed of your learning curve.
$120,000 - $180,000 per year, depending on location and experience.
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