Senior Trade Strategy Manager

hace 2 semanas


Santiago, Metropolitana, Chile Coca Cola A tiempo completo

Position Overview:

The Senior Trade Strategy Manager is accountable for implementing category management strategies and ensuring effective communication with consumers. This role involves collaborating with teams to create and execute in-store promotional activities, conducting thorough business analyses, and providing insightful recommendations regarding marketing initiatives and sales fundamentals. The position requires a deep understanding of competitive manufacturers and local consumer insights, along with the ability to prepare comprehensive plans and manage relationships with suppliers, agencies, and legal entities.

Key Responsibilities:

  • Demonstrate a robust understanding of Commercial Execution and Bottlers Operations, working collaboratively with various stakeholders.
  • Conduct detailed analyses of Commercial Capabilities and Channel Strategies to identify issues, structure data, and generate fact-based insights to inform decision-making.
  • Drive cross-functional support and alignment across systems to ensure that Commercial Execution concepts are integrated into channel strategies and customer programs.
  • Exhibit strong leadership and influencing abilities to positively impact multi-functional teams.

To excel in this role, a combination of strategic thinking, analytical prowess, and problem-solving skills is essential. The ability to distill complex plans into simple, actionable strategies for frontline sales teams and customers is crucial.

Education Requirements:

A degree in Business, Economics, Engineering, or a related field is required.

Related Work Experience:

  • Over 5 years of experience in Commercial Execution, Market Development, and Channel Strategy.
  • A problem-solving mindset with strong analytical skills and familiarity with digital solutions and machine learning models.
  • Exceptional influencing skills and a commitment to cross-functional collaboration.
  • A comprehensive understanding of the Value Chain concept.

Required Skills:

  • Commercial Execution
  • Market Development
  • Advanced Analytics & Problem Solving
  • Customer Management
  • Value to Market Broad

Preferred Skills:

  • Shopper Marketing & Obppc
  • Segmentation
  • Financial Systems
  • Communication Focus
  • Ability to engage with internal and external stakeholders, including key Bottling partners.

Core Competencies:

Account Management, Business Development, Business Planning, Communication, Consultative Sales Management, Contracts, Customer Relationship Management (CRM), Decision Making, Forecasting, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales Forecasting, Sales Management, Sales Process, Teamwork.



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