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Director of Omnichannel Marketing Strategy

hace 2 meses

Santiago, Metropolitana, Chile adidas A tiempo completo
About the Role

We are seeking a highly skilled and experienced Director of Omnichannel Marketing Strategy to join our team at adidas. As a key member of our Marketing & Communications team, you will be responsible for developing and executing omnichannel marketing plans that drive business growth and consumer engagement.

Key Responsibilities
  • Develop and Execute Omnichannel Marketing Plans: Lead the development and implementation of omnichannel marketing strategies that align with our company's overall business objectives.
  • Account Marketing: Collaborate with country sales teams to develop account marketing plans that drive maximum sell-in, sell-out, and consumer impact.
  • Consumer Experience: Drive an exciting consumer experience online and offline, ensuring that our brand is consistently presented in a compelling and engaging manner.
  • Trade Zone Strategy: Lead the execution of key city trade zone attacks to position adidas as the most desirable and present brand in key trade zones.
  • Team Development: Develop and coach delegates to build a high-performing team that is equipped to drive business results.
  • Investment Planning: Own the country wholesale shop-in-shop investment plan and CAPEX investment to maximize consumer impact and ensure efficient use of resources.
  • Marketing Budget Management: Manage the country omnichannel marketing working budget to ensure effective investment decisions.
Key Relationships
  • Local Brand and Marketing Teams: Collaborate with local brand and marketing teams to ensure alignment and effective execution of marketing strategies.
  • Local Sales and Channel Distribution Teams: Work closely with local sales and channel distribution teams to drive business growth and consumer engagement.
  • Regional Teams: Collaborate with regional teams to ensure effective execution of marketing strategies and drive business results.
Requirements
  • Strategic Thinking: Must be a strategic thinker with confidence and speed in execution.
  • Coaching Leadership Style: Strong coaching leadership style providing guidance, support, and feedback through active listening, emotional intelligence, and mentorship.
  • Business Acumen: Acute sense of business bringing financial literacy, strategic thinking, market awareness, and operational insight.
  • Customer Focus: Strong and dedicated understanding towards the customers' needs.
Education and Experience
  • Education: Bachelor's degree or equivalent required in a related field.
  • Commercial and Marketing Experience: +10 years' commercial and marketing roles leading channels and/or categories strategies and execution plans in both brick-and-mortar and e-commerce.
  • Team Leadership Experience: +5 years' experience leading and managing teams like sales teams, trade marketing teams, or similar.
  • Marketing Budget Management: Previous experience managing marketing working budgets and sales forecasting.
  • Results-Driven: Proven track record of sales-driven results demonstrating consistent achievement of sales targets, growth in revenue, and successful implementation of point-of-sale strategies.
  • Communication and Relationship Management: Strong communications skills and relationship management leading and negotiating with internal stakeholders, external suppliers, B2B clients, among others.
  • Language Skills: Fluency in both Spanish and English, with the ability to work in an English-speaking environment on a daily basis.
About adidas

At adidas, we value diversity, support inclusiveness, and encourage individual expression in our workplace. We do not tolerate harassment or discrimination towards any of our applicants or employees. We are an equal opportunity employer.

Company Culture

We have a winning culture, but to win, physical power is not enough. Just like athletes, our employees need mental strength in their game. We foster the athlete's mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: This is how we win while playing fair.

  • Courage: Speak up when you see an opportunity; step up when you see a need.
  • Ownership: Pick up the ball. Be proactive, take responsibility, and follow through.
  • Innovation: Elevate to win. Be curious, test, and learn new and better ways of doing things.
  • Teamplay: Win together. Work collaboratively and cultivate a shared mindset.
  • Integrity: Play by the rules. Hold yourself and others accountable to our company's standards.
  • Respect: Value all players. Display empathy, be inclusive, and show dignity to all.