Digital Campaigns Specialist

hace 2 días


Santiago, Metropolitana, Chile Vive Health A tiempo completo
About Vive Health

We are a growing company that provides high-quality and affordable medical equipment. Our mission is to empower individuals with the tools and resources they need to feel confident and in control of their well-being.

Job Description

This Email Marketing Specialist role involves developing and executing email campaigns to drive leads, conversions, and customer engagement. You will work closely with the B2B Marketing Director and Manager to plan and implement promotional blasts, automated sequences, and customer retention initiatives.

Responsibilities
  • Lead Generation & Nurturing: Develop and execute targeted email campaigns to attract, qualify, and nurture high-value leads.
  • Campaign Strategy & Execution: Collaborate with the B2B Marketing Director and Manager to plan and implement promotional blasts, automated sequences, and customer retention initiatives.
  • Email Automation & Segmentation: Design and optimize workflows to enhance engagement, drive upsells, and improve customer lifecycle management.
  • Performance Optimization: Conduct A/B testing on subject lines, content, and CTAs to maximize key metrics (open rates, click-throughs, and conversions).
Qualifications
  • Proven expertise in email marketing, with a strong focus on lead generation and conversion optimization.
  • Experience with email marketing platforms such as Klaviyo, HubSpot, Marketo, or ActiveCampaign.
  • Strong knowledge of segmentation, personalization, automation, and lifecycle marketing.


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