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Digital Marketing Strategist
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About LatamCent
We are a professional services firm dedicated to delivering exceptional client experiences. Our team is passionate about transforming businesses through innovative solutions.
Job Summary
We are seeking a proactive and hands-on Social Media & Digital Marketing Specialist to develop and execute an effective LinkedIn and digital marketing strategy. This role is critical to driving engagement, growing our online presence, and optimizing our content strategy.
- Social Media Strategy & Execution: Develop and implement a LinkedIn content strategy, including creating a social media calendar, growing followers, and increasing engagement.
- Content Creation: Write compelling copy, design posts using Canva or similar tools, and ensure content aligns with our brand voice.
- Hands-On Posting & Management: Take full ownership of posting on LinkedIn, ensuring consistency and quality.
- Analytics & Reporting: Use HubSpot, LinkedIn analytics, and Google Analytics to track performance, optimize campaigns, and provide actionable insights.
- Digital Marketing Support: Assist in executing broader marketing initiatives, including B2B marketing strategies and leveraging tools like Google Ads.
- Process Improvement: Identify and recommend tools and processes to enhance social media efficiency.
Requirements
We are looking for a highly skilled candidate with 3+ years of experience in digital marketing or related roles, preferably in B2B or professional services. The ideal candidate will have expertise in HubSpot, Google Analytics, Google Ads, and content design tools like Canva.
- LinkedIn Expertise: Profile optimization, content strategy, audience growth.
- Strong understanding of B2B marketing, social media strategy, and execution.
- Exceptional writing skills with the ability to craft engaging social media content.
- Ability to analyze performance metrics and optimize campaigns based on insights.
- Proactive & Self-Sufficient: Ready to contribute immediately with minimal guidance.
- Open-Minded & Respectful: Embraces diversity and inclusion in the workplace.
- Strategic Yet Hands-On: Capable of both developing strategy and executing tasks effectively.
Why Work at LatamCent?
We offer a collaborative culture that values innovation, communication, and personal growth. Our comprehensive benefits package includes health coverage and paid time off. We also provide opportunities for ongoing professional development and mentorship.
What We Offer
- Unlimited Paid Time Off
- This is an initial 4-month contract with the potential to transition into a full-time position based on performance.
- 8 hours shift - Pacific Time Zone
- Impactful Work: Help professional firms deliver exceptional client experiences and transform their businesses.
- Growth Opportunities: Expand your skill set with ongoing professional development and mentorship.
- Competitive Compensation: We offer a comprehensive benefits package, including health coverage and paid time off.
