Trade Marketing Strategist

hace 1 semana


Santiago, Metropolitana, Chile The Kraft Heinz Company A tiempo completo

Job Summary

We are seeking a highly skilled Trade Marketing Strategist to lead our regional sales enablement efforts. The ideal candidate will have a strong background in developing and executing retail sales capabilities plans, as well as experience in leading trade marketing strategies and excellence programs.

Key Responsibilities

  • Develop and deploy retail sales capabilities plans to drive business growth and improve market share.
  • Lead trade marketing strategies and excellence programs to enhance customer engagement and loyalty.
  • Collaborate with cross-functional teams to standardize execution and achieve regional KPIs.
  • Monitor and control KPIs, including product availability, share of shelf, and sellout.
  • Develop and deploy distributor excellence programs to improve sales performance.

Requirements

  • University degree in Business Administration, Marketing, or a related field.
  • 5+ years of experience in trade marketing, commercial, or a similar role in consumer goods companies.
  • Strong knowledge of field sales force management and data analysis.
  • Perfect store expertise and ecommerce and retail knowledge.
  • English language proficiency (Intermediate/Advanced).
  • South America/Andean region market knowledge (plus).


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