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Social Media Strategist

hace 2 meses

Santiago, Metropolitana, Chile Pepperstone A tiempo completo
About the Role

We are seeking a highly skilled Social Media Specialist to join our team at Pepperstone. As a key member of our marketing team, you will be responsible for developing and implementing impactful social media strategies that align with our marketing goals in Latin America.

Your primary focus will be on creating captivating narratives and powerful campaigns that highlight the distinct identity and values of our brand. You will work closely with key stakeholders to drive revenue growth for our business through these initiatives.

Key Responsibilities
  • Develop and maintain a deep understanding of the impact social media has on communications and its potential to benefit the Pepperstone brand and our marketing efforts.
  • Create and implement social content calendars and campaigns that align with our marketing plans and strategy, covering hero, hub, and hygiene social pillars.
  • Maintain complete accuracy in all social content calendars, ensuring that links are correct and translated content is included.
  • Cultivate and support an engaged social media community across various platforms such as Meta, YouTube, Twitter, TikTok, and regional-specific platforms.
  • Identify innovative and proactive methods to engage audiences on social media platforms and handle community issues or crises appropriately.
  • Transform complex financial materials into compelling social media copy while emphasizing key messaging.
  • Research and evaluate the suitability of influencers for our brand.
  • Develop and suggest content ideas based on market and industry trends.
  • Work closely with the LATAM marketing team to execute campaigns on a daily basis.
  • Monitor and evaluate the performance of all social media campaigns.
  • Provide regular reports and insights to senior management regarding the ROI and effectiveness of social media efforts.
  • Establish and maintain strong relationships with regional marketing leads, commercial heads, sales teams, partners, legal and compliance, sponsors, and agency partners.
About You
  • Minimum of 3-4 years of hands-on experience in social media, backed by a degree in Communications, Marketing, Journalism, or PR.
  • An innate understanding of effective marketing strategies and a knack for brand development.
  • Outstanding communication and negotiation skills that set you apart.
  • Thrives in a fast-paced and dynamic environment, delivering high-quality work efficiently.
  • A creative thinker with a strategic mindset and analytical prowess.
  • Proven experience in budget management and forecasting financials.
Why Join Us
  • Competitive salary structure including company bonus scheme
  • Genuinely collaborative and friendly culture
  • Flexible and hybrid working
  • Remote working option - work from anywhere for up to 6 weeks per year
  • Ongoing personal development & learning opportunities
  • 3 paid volunteering days per year & Workplace Giving Program
  • Periodic recognition and reward programs for outstanding performance and achievements
  • Frequent events and celebrations
  • Comprehensive medical insurance with coverage for your healthcare needs
  • Employee Assistance Program & Wellbeing Initiatives