Marketing Strategist for Global Product Portfolio

hace 3 días


Santiago, Metropolitana, Chile Lenovo A tiempo completo

We are Lenovo, a US$57 billion revenue global technology powerhouse ranked #248 in the Fortune Global 500.

Our mission is to deliver Smarter Technology for All. As a Brand Manager, you will be responsible for defining the product strategy and roadmap, driving marketing activities, and specifying market requirements.

Job Responsibilities
  1. Product Strategy: Define the product strategy and roadmap to drive business growth and expansion.
  2. 4P Strategy: Develop a comprehensive 4P strategy to effectively manage our products in the market.
  3. Customer Insights: Gather insights from face-to-face meetings with channels and customers to identify their needs and preferences.
  4. Product Lifecycle Management: Manage the entire product line lifecycle from strategic planning to tactical activities.
  5. Marketing Activities: Drive marketing activities such as product launches, training, and product presentations.
  6. Market Research: Conduct market research to specify market requirements for current and future products.
  7. Go-to-Market Plan: Develop and implement a company-wide go-to-market plan working with all departments to execute.
  8. Partnerships and Licensing: Work with external third parties to assess partnerships and licensing opportunities.
  9. Demand Planning: Develop and implement demand planning strategies to meet customer demands.

The estimated salary for this position is $80,000 - $120,000 per year, depending on experience and qualifications. Additional Locations: Chile - Region Metropolitana de Santiago - Santiago de Chile.



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