Marketing Strategist for Global Product Portfolio
hace 3 días
We are Lenovo, a US$57 billion revenue global technology powerhouse ranked #248 in the Fortune Global 500.
Our mission is to deliver Smarter Technology for All. As a Brand Manager, you will be responsible for defining the product strategy and roadmap, driving marketing activities, and specifying market requirements.
Job Responsibilities- Product Strategy: Define the product strategy and roadmap to drive business growth and expansion.
- 4P Strategy: Develop a comprehensive 4P strategy to effectively manage our products in the market.
- Customer Insights: Gather insights from face-to-face meetings with channels and customers to identify their needs and preferences.
- Product Lifecycle Management: Manage the entire product line lifecycle from strategic planning to tactical activities.
- Marketing Activities: Drive marketing activities such as product launches, training, and product presentations.
- Market Research: Conduct market research to specify market requirements for current and future products.
- Go-to-Market Plan: Develop and implement a company-wide go-to-market plan working with all departments to execute.
- Partnerships and Licensing: Work with external third parties to assess partnerships and licensing opportunities.
- Demand Planning: Develop and implement demand planning strategies to meet customer demands.
The estimated salary for this position is $80,000 - $120,000 per year, depending on experience and qualifications. Additional Locations: Chile - Region Metropolitana de Santiago - Santiago de Chile.
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