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We are seeking a skilled Digital Marketing Specialist to join our team at LatamCent, where you will be responsible for developing and executing a comprehensive social media strategy.
Main Responsibilities- Develop a social media content strategy, including creating a calendar, growing followers, and increasing engagement.
- Create high-quality content that aligns with our brand voice, utilizing tools like Canva or similar software.
- Post regularly on LinkedIn, ensuring consistency and quality.
- Track and analyze performance metrics using HubSpot, LinkedIn analytics, and Google Analytics, providing actionable insights to optimize campaigns.
- Collaborate with the marketing team to support broader marketing initiatives, including B2B marketing strategies and leveraging tools like Google Ads.
- Identify and recommend tools and processes to enhance social media efficiency.
- Minimum 3 years of experience in digital marketing or related roles, preferably in B2B or professional services.
- Proficiency in HubSpot, Google Analytics, Google Ads, and content design tools like Canva.
- Expertise in LinkedIn profile optimization, content strategy, and audience growth.
- Strong understanding of B2B marketing, social media strategy, and execution.
- Excellent writing skills with the ability to craft engaging social media content.
- Ability to analyze performance metrics and optimize campaigns based on insights.
- Proactive and self-sufficient, ready to contribute immediately with minimal guidance.
- Open-minded and respectful, embracing diversity and inclusion in the workplace.
- Strategic yet hands-on, capable of developing strategy and executing tasks effectively.
