Trade Marketing Leader for Regional Excellence
hace 1 mes
About the Role:
We are seeking a skilled Trade Marketing Specialist to lead our regional strategy and drive excellence in trade marketing capabilities. As a key member of our team, you will be responsible for developing and deploying sales strategies that deliver results across multiple markets.
Key Responsibilities:
- Develop and implement retail sales capabilities plans to optimize market performance
- Lead the development and execution of trade marketing strategies, including perfect store and incentives programs
- Influence local teams to achieve regional goals and KPIs, ensuring standardized execution across the region
- Monitor and control KPIs, focusing on correlation between indicators such as product availability, share of shelf, extra spaces, and sellout
- Standardize DGMP targets and achievements for the markets
- Elevate e-commerce performance through capabilities, tools, and quarterly plans
- Develop and deploy trade marketing Q plans to secure brilliant basics for the region
- Collaborate with marketing teams to develop brands toolkits
- Deploy materials by retail environment for the region
- Develop and deploy distributor excellence programs
- Track KPIs with commercial internal and external teams
- Secure monthly/annual targets by market
- Design incentive programs for external and internal teams: sales force, field sales force, etc.
- Cascade programs for local market proper execution
Requirements:
- University degree in Business Administration, Marketing, or finance
- 5+ years of experience managing regional strategy in Trade Marketing, Commercial, or similar in consumer goods companies
- Field sales force knowledge
- Data analysis skills
- Perfect store expertise
- E-commerce and retail expertise
- English Intermediate/Advanced
- South America/Andean region market knowledge (plus)
Location:
Santiago, Chile
Estimated Salary: $80,000 - $100,000 per year, depending on experience
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