Trade Marketing Leader for Regional Excellence

hace 1 mes


Santiago, Metropolitana, Chile The Kraft Heinz Company A tiempo completo

About the Role:

We are seeking a skilled Trade Marketing Specialist to lead our regional strategy and drive excellence in trade marketing capabilities. As a key member of our team, you will be responsible for developing and deploying sales strategies that deliver results across multiple markets.

Key Responsibilities:

  • Develop and implement retail sales capabilities plans to optimize market performance
  • Lead the development and execution of trade marketing strategies, including perfect store and incentives programs
  • Influence local teams to achieve regional goals and KPIs, ensuring standardized execution across the region
  • Monitor and control KPIs, focusing on correlation between indicators such as product availability, share of shelf, extra spaces, and sellout
  • Standardize DGMP targets and achievements for the markets
  • Elevate e-commerce performance through capabilities, tools, and quarterly plans
  • Develop and deploy trade marketing Q plans to secure brilliant basics for the region
  • Collaborate with marketing teams to develop brands toolkits
  • Deploy materials by retail environment for the region
  • Develop and deploy distributor excellence programs
  • Track KPIs with commercial internal and external teams
  • Secure monthly/annual targets by market
  • Design incentive programs for external and internal teams: sales force, field sales force, etc.
  • Cascade programs for local market proper execution

Requirements:

  • University degree in Business Administration, Marketing, or finance
  • 5+ years of experience managing regional strategy in Trade Marketing, Commercial, or similar in consumer goods companies
  • Field sales force knowledge
  • Data analysis skills
  • Perfect store expertise
  • E-commerce and retail expertise
  • English Intermediate/Advanced
  • South America/Andean region market knowledge (plus)

Location:

Santiago, Chile

Estimated Salary: $80,000 - $100,000 per year, depending on experience



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