Demand Generation Lead

hace 3 meses


Santiago de Chile Lemontech A tiempo completo

En Lemontech nos dedicamos a desarrollar nuestros propios SaaS con un fuerte foco en la industria Legal y de Servicios profesionales. Hoy tenemos presencia en más de 1.000 firmas y gerencias legales en toda Latinoamérica, e impactando a miles de usuarios en el mundo. Somos **disruptivos, innovadores y creativos **y estamos súper comprometidos con** impulsar un mundo legal moderno y justo. **Tenemos grandes desafíos de crecimiento y cada día tenemos más usuarios en Latinoamérica, en todos los países y a toda hora

Buscamos incorporar a nuestro equipo un **Demand Generation Lead** para nuestro **segmento Enterprise.** Su principal responsabilidad será **liderar la estrategia y ejecución **de iniciativas para impulsar el crecimiento de clientes potenciales y aumentar el revenue en el segmento. Es responsable del entendimiento de necesidades de clientes, propuesta de valor y posicionamiento de marca; con estrategias tipo **Account Based Marketing**, **community building**, **apertura de mercados **y **Channel Partnership**

**Funciones del cargo**:

- Liderazgo de equipo, reportando al Director de la Unidad de Negocio Enterprise.
- Diseño y ejecución de estrategia de marketing para alcanzar los objetivos.
- Acelerar el **crecimiento** [inbound y outbound].
- Estrategia de **Channel Partnership**, buscando partners de negocio.
- Diseñar e implementar estrategias de **Account Based Marketing** para maximizar leads.
- Dar soporte a la estrategia de **apertura de mercado** desde la marca y posicionamiento estratégico en el mercado.
- Invertir eficientemente los recursos en distintos canales de marketing.
- Entregarle al equipo de producto, clientes y ventas los insights relevantes provenientes del **investigaciones de mercado.**:

- Supervisar el desempeño del equipo de SDRs con el objetivo de alinear los esfuerzos conforme a la estrategia de la Unidad de Negocio.
- Actitud proactiva y estratégica para continuamente buscar soluciones y encuentros en los que debemos estar para aumentar nuestra presencia en el mercado.

**Requerimientos del cargo**:

- Se requiere un mínimo de 3-5 años de experiência en un puesto de liderazgo dentro del área de marketing, preferiblemente en industria SaaS B2B.
- Channel Partnership.
- Apertura y posicionamiento de mercados.
- Estrategias de Product Marketing.
- Estrategia de inversión por canal.
- Gestión de funnel de marketing.
- Herramientas de gestión de venta.
- Google Workspace.

**Opcionales**:

- Pasión por la tecnología.
- Plus si has trabajado directamente en segmentos Enterprise.
- Te destacas por tu estilo proactivo y comunicativo.

**Condiciones**:
En Lemontech creemos en el valor del equipo, tenemos horarios flexibles, seguro complementario, abrazamos el trabajo remoto mucho antes de la contingencia COVID-19 y creemos que la vestimenta no debe ser formal para que el trabajo sea de calidad. Creemos que la oficina tiene que ser un lugar en el que queremos estar porque nos gusta.

Lo más importante: nos gustan las personas que realmente son _team players_. La cultura de nuestra empresa se basa principalmente en la colaboración, por eso el mejor beneficio de trabajar con nosotros es el excelente ambiente de trabajo con el que contamos.

**Remote work policy**:
***

**Hybrid**

This job takes place some days from home and others at the office in Santiago (Chile).



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