Content Management Lead

hace 1 mes

Santiago de Chile GSK A tiempo completo

**Site Name**: Chile - Santiago Metropolitan Region - Santiago

**Posted Date**: Feb 14 2024

As a Content Management Lead, you are expected to engage the markets strategically and implement best quality portfolio Omnichannel marketing programs and/or materials across Emerging Markets, and deliver high quality promotional materials in line with the portfolio strategy and local market needs.

**Your Responsibilities**:
This role gives YOU the opportunity to lead key activities to progress YOUR career, the main of these are:

- Responsible for all listed below activities across General Medicines, Vaccines and Specialty Medicine therapies for Responsible Market and other selected therapies for other Markets within Growth Emerging Markets
- Understand Products/Therapy Area (TA) strategy and local market and regulatory requirements to select, customize and share global content to markets and portfolio sets for Globally Supported and Green table Brands and Local Brands
- Key support on implementing LOC Omnichannel Strategy
- Stakeholder engagement across all TAs in Responsible Markets and Global TA leads
- Work with markets to ensure alignment with Global content strategies and manage content complexity and adaptation as per local needs.
- Provide insights and propose solutions and identification of gaps in global content and/or channels
- Develop Campaign plan and finalize forecasting for all global content selected for localization
- Completion of content briefing in consultation with markets for all responsible brands/TA
- Timely delivery of localized content with high satisfaction rate; Ensure copy approval and content localization in global / local channels in timely manner as per the agreed content plan.
- Tracking progress and execution of E2E (end to end) campaigns as per the plan with the use of analytics
- Responsible in partnering with the market for Data Driven Customer Experience implementation
- Customer Experience is an efficient area, focused on customer solutions to generate opportunities to accelerate growth through the delivery of personalized, connected and integrated campaigns to improve customer experience and business results._

**Why you?**

**Basic Qualifications**:
We are looking for professionals with these characteristics to achieve our goals:

- Bachelor’s degree in Pharmacy, Marketing, Business Administration, Industrial Engineering, Industrial Design.
- + 3 years of experience in Marketing and campaign pharmaceutical.
- Familiarity/ experience with copy approval process and proficient in leading and engaging cross-functional stakeholders for collaborations.
- Excellent communication and customer engagement skills.
- Written and spoken fluency in Spanish and English is required.

**Why GSK?**

Our values and expectations are at the heart of everything we do and define our culture so that together we can deliver extraordinary impact for patients and consumers and make GSK a brilliant place to work.

As a GSK employee you will be encouraged to be you in a diverse and inclusive environment that focus on your wellbeing and enables you to feel good and to thrive, and gather the opportunities we offer to learn, develop and keep growing.

At GSK we believe that we all bring something unique and when we combine our knowledge, experiences and styles together, the impact is incredible.

**Why Us?**

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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