Marketing Research Manager
hace 6 días
Hace 32 años, en la localidad de Purranque, en la Región de Los Lagos, nace empresa especialista en Berries, que surge con el fin de llevar al mundo parte de la pureza y magia de la tierra sureña.
Procesan frutas tales como el Maqui (Maquiberry), Frutilla (Strawberry), Frambuesa
(Raspberry), Arándano (Blueberry), Arándano rojo (Cranberry), Saúco (Elderberry), Zarzamora (Blackberry). Las cuales son procesadas mediante tecnología suiza, por medio de la cual logran obtener, jugos concentrados y liofilizados, ambos productos con características sobresalientes.
El Marketing Research Manager, estará a cargo de desarrollar y gestionar el ciclo de vida del producto, desde el análisis de las condiciones del mercado hasta la definición de características, el lanzamiento y el seguimiento de la venta.
Objetivos de desempeño en el cargo (ordenadas por importancia):
1. Definir la visión del producto
Funciones:
- Entender la visión estratégica de la empresa y sus objetivos.
- Definir una dirección estratégica comprensible a diferentes níveles de la empresa.
- Crear la hoja de ruta para saber cómo avanzar.
- Identificar el impacto financiero y logístico en el logro de la visión.
2. Crear la estrategia para el producto
Funciones:
- Conocer el producto e identificar sus beneficios y ventajas competitivas.
- Definir objetivos y metas claras, incluyendo tácticas, objetivos, tiempos, recursos, etc. Como resultado de un trabajo previo de investigación y análisis.
- Identificar márgenes de ajuste o adaptación para lograr la agilidad esperada.
- Definir KPI´s.
- Comunicar la estrategia a diferentes níveles logrando el compromiso de todos.
3. Analizar el mercado nacional e internacional, y los clientes
- Trabajar en estrecha colaboración con Chief of Sales de la compañía, para estar al tanto de las necesidades observaciones y expectativas de los clientes.
- Identificar opciones de análisis de mercado que apliquen al sector y productos.
- Conocer las métricas y los valores para un adecuado análisis, de tal manera de identificar aspectos claves de interés.
- Conocer la competencia y su posición dentro del mercado para definir metas concretas.
- Entender los procesos de segmentación y cómo implementarlos para optimizar los análisis.
4. Coordinar el trabajo con Operaciones y Calidad
- Definir plan y vías de comunicación para mantener a todos los equipos actualizados en la medida en que avancen en proyectos concretos.
- Identificar el valor y aporte de Producción, Calidad, y otras áreas o equipos, para saber qué puede requerir de ellos y qué insumo debe ofrecer para desarrollar sus funciones.
- Identificar la necesidad de participación de nuevos equipos, stakeholders, clientes o proveedores para optimizar el trabajo.
5. Revisar y analizar el progreso de la estrategia de producto
- Definir plan de revisión de avances y progreso.
- Interpretar los comentarios y retroalimentación de los clientes.
- Analizar la reacción del producto en el mercado, el impacto de la promoción y la
publicidad.
- Crear y proponer decisiones inmediatas sobre los pasos a seguir.
-
Marketing Coordinator
hace 7 días
Los Lagos, Chile Gorman Online A tiempo completoWork Type- Full Time- Location- Factory X Head Office- Specific Requirements**WORK WITH US.**: We are seeking an experienced Marketing Coordinator to help build our Kids Wear categories across all brands. Working closely in connection with Fashion Designers and Creative Directors and reporting to the Head of Marketing, you will collaborate with a dynamic...
-
Product Marketing Manager, Partnerships
hace 3 semanas
Los Ángeles, Biobío, Chile SoundCloud A tiempo completoSoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40 million artists, the future of music is SoundCloud. SoundCloud...
-
Account Manager Maternity Cover
hace 5 días
Los Lagos, Chile 3ecruit A tiempo completo**ACCOUNT MANAGER MAT COVER** **WHAT YOU WANT TO KNOW** My client is the global leader in tech-enabled creative production and procurement. They amplify marketing campaigns through unrivaled production, procurement leadership and the most advanced sustainability capabilities available. All delivered at scale through industry-leading technology and the...
-
Fund Manager, Fixed Income
hace 9 horas
Los Lagos, Chile Sankore Investments A tiempo completoThe Fund Manager, Fixed Income will work closely with the CIO to design and implement our global fixed income investment strategy. Responsibilities will cover the following: - Select, direct and execute Fixed Income Trades on behalf of the company. - Interact with both internal and external parties to ensure seamless execution on mandated transactions and...
-
Marketing Operations Manager
hace 2 días
Los Ángeles, Biobío, Chile Tubi A tiempo completoJob DescriptionTubi is seeking a Growth Marketer to drive scalable growth through strategic planning and execution of growth marketing initiatives.Key Responsibilities:Develop and execute growth marketing strategies that drive measurable resultsAnalyze customer behavior and preferences to inform growth marketing initiativesCollaborate with cross-functional...
-
Community Manager
hace 5 días
Los Andes, Chile buses jm pullman s.a A tiempo completoNos encontramos en búsqueda de un community manager encargado de administrar redes sociales, para postular se consideran los siguientes requisitos: - Profesional titulado de carrera marketing, marketing digital, comunicaciones, diseño grafico o área a fin. - 3 años de experiência ejerciendo el cargo. - Conocimiento en gestión de responsabilidad social...
-
Product Marketing Specialist for Emerging Trends
hace 2 días
Los Ángeles, Biobío, Chile SoundCloud A tiempo completoOur Mission:SoundCloud is an artist-first platform empowering creators to build their careers. With over 400 million tracks from 40 million artists, we aim to shape the future of music.The Role:As a Product Marketing Manager, you will play a crucial role in shaping product strategy and driving revenue growth. You will interact with teams across the...
-
Graphic Designer
hace 9 horas
Los Lagos, Chile Gorman Online A tiempo completoWork Type- Full Time- Location- Factory X Head Office- Specific Requirements- gorman is a lifestyle. We are about leading a bold and unique life, whilst embracing creativity and expressing individuality. gorman focuses on delivering the extraordinary through its colourful têxtile based collections, limited edition artist collaborations, creative brand...
-
Account Executive
hace 5 días
Los Lagos, Chile 3ecruit A tiempo completo**ACCOUNT EXECUTIVE READING** My client is the global leader in tech-enabled creative production and procurement. They amplify marketing campaigns through unrivaled production, procurement leadership and the most advanced sustainability capabilities available. All delivered at scale through industry-leading technology and the passionate expertise £28,000...
-
Senior Brand Ambassador for Audio Platforms
hace 2 días
Los Ángeles, Biobío, Chile SoundCloud A tiempo completoAbout the Job:We are seeking a Product Marketing Manager to join our team at SoundCloud. As a key member of our product and marketing teams, you will be responsible for developing and executing comprehensive marketing strategies.Your Key Accountabilities:Develop and execute product marketing strategies aligned with company objectivesLeverage internal and...
-
Sales Manager
hace 3 semanas
Los Ángeles, Biobío, Chile Whatnot A tiempo completoWhatnot Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We're building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values , and as a remote co-located team, we operate out of hubs within the US, UK, Ireland,...
-
Sales Manager
hace 3 semanas
Los Ángeles, Chile Whatnot A tiempo completoWhatnot Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values , and as a remote co-located team, we operate out of hubs within the US, UK, Ireland,...
-
Digital Product Strategist, Music Industry
hace 2 días
Los Ángeles, Biobío, Chile SoundCloud A tiempo completoAbout Us:SoundCloud empowers artists and fans to connect through music. Founded in 2007, we are a multinational company with offices in the US, Germany, and the UK.Job Description:We are looking for a Product Marketing Manager who will work at the intersection of our product, music, business development, and marketing teams. The role spans exciting parts of...
-
Hiring Manager
hace 6 días
Los Ángeles, Biobío, Chile The Adecco Group A tiempo completoAbout the Role:The Executive Recruiter is a key member of our team responsible for executing direct hire recruiting strategies for top-tier clients. They partner with clients to define objectives and hiring needs, analyzing requirements and creating effective recruiting plans.Key Responsibilities:Develop client accounts and generate new business through...
-
Strategic Innovation Manager
hace 3 días
Los Ángeles, Biobío, Chile NVE Experience Agency A tiempo completoNVE Experience Agency Overview: At the heart of our mission lies a dedication to crafting experiences that connect authentically with our audience. We foster a spirit of curiosity and exploration, driven by the pursuit of innovation.Salary and Benefits:We offer a competitive total compensation package that includes a range of incentives, benefits, growth...
-
Los Ángeles, Biobío, Chile Whatnot A tiempo completoAbout WhatnotWhatnot is a leading live e-commerce platform, revolutionizing the way people buy and sell products. As a remote co-located team, we operate from hubs in the US, UK, Ireland, Poland, and Germany.Job DescriptionWe're seeking an experienced Sales Manager to lead our sales team in delivering revenue targets. This individual will craft and implement...
-
Senior Sales Leader for Live Commerce
hace 5 días
Los Ángeles, Biobío, Chile Whatnot A tiempo completoWhatnot is revolutionizing the world of live shopping with our cutting-edge platform. We're on a mission to bring communities together, making it easier to buy, sell, and discover unique products.We're seeking an experienced Sales Manager to lead our sales team, driving revenue growth, expanding our seller base, and enhancing customer acquisition across...
-
Content Operations Specialist, Creator
hace 3 semanas
Los Ángeles, Chile SoundCloud A tiempo completoSoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40 million artists, the future of music is SoundCloud. SoundCloud is...
-
Content Operations Specialist, Creator
hace 3 semanas
Los Ángeles, Biobío, Chile SoundCloud A tiempo completoSoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40 million artists, the future of music is SoundCloud. SoundCloud is...
-
Ejecutivo de Alianzas y Recaudacion de Fondos
hace 2 días
Gestionar y supervisar la recaudación de fondos mediante el posicionamiento de la fundación: Asegurar el cumplimiento de los objetivos de recaudación de fondos a través del fortalecimiento de la visibilidad y el impacto de la marca de la fundación en el ámbito social y corporativo., Chile Fundación Nuestros Hijos A tiempo completo**En Fundación Nuestros Hijos, estamos profundamente comprometidos con mejorar la vida de niños, niñas y adolescentes que luchan contra el cáncer. Nuestra misión es transformar vidas a través de programas médicos, sociales y educativos que brindan apoyo y esperanza a nuestros jóvenes pacientes y sus familias.** **Estamos buscando a un(a) Key Account...