Latam Es Partner Marketing Manager
hace 3 semanas
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Genesys is looking for a strategic data-driven, results-oriented, and highly self-motivated LATAM ES Partner Marketing Manager based in Mexico, Colombia, or Chile to support our growing LATAM ES Integrated Marketing Team with Analytical skills, Communication skills and Detail oriented, flexible, and growth mindset with a test, learn, innovative and iterate approach, always willing to learn, experiment and value progress.
You will be responsible for leading and supporting the LATAM ES Partner Marketing ecosystem, plan, strategy, and execution with a principal focus on Project Management, Budget Management, MDFs allocations, Partner Marketing Operations, Agency Management, and Partner Marketing Analytics across Mexico, Andean, and South Cone Sub Regions in alignment with the LATAM ES Integrated Marketing Plan. Additionally, you are expected to implement and support Operational Excellence across the funnel to ensure LATAM ES Partners are being followed up in all Mktg Channels activities and brought in to become Opportunities and generate Pipeline. The LATAM ES Partner Marketing Manager is responsible for executing data-driven initiatives to maximize the efficiency of Partner Marketing campaigns and MDFs. You will work closely with operations and marketing counterparts as well as multiple agencies and marketing teams within each Partner to support them with all aspects of partner marketing campaigns and partner marketing performance. You will support and create process management, data and analytics, and team processes, and understand the partner marketing ecosystem to support overall LATAM ES Opportunities and Pipeline Generation quotas and Sales commitments.
This position will report to the LATAM ES Senior Manager, Integrated Marketing Team and will work and collaborate effectively with a remote regional team, in collaboration with its Corporate and Regional peers, Campaign Managers, and Channels and Partner Marketing to connect the Partner Marketing plan to Channel Marketing and Campaigns / Events Management / Digital initiatives, to ensure lead/opportunity/pipeline pace is on target working with Sub Region Mktg and Sales teams to maintain a constant flow of Pipeline and Bookings Generation.
You will be effectively following up on the LATAM ES Partner Marketing budget across all Partners, agencies, and suppliers, and be responsible for administrative tasks that might derive from it. Data-driven mindset when making decisions on tactics to be implemented. Detailed follow-up on Budget, ROI, opportunity, and pipeline generation from Partner Marketing activities.
Qualifications and Requirements:
- This is a Project Management Role with: Strong focus on Project Management, data analysis, and reaching company goals. You have solid analytics and operations experience for data analysis across all Partner Marketing initiatives.
- Bachelor’s degree in marketing preferred with a proven record of updated digital and physical certifications and platforms - Finance, BI, and Data Analytics, Engineering background or equivalent experience is a plus.
- Performance Marketing and Analytics skills are required. You are passionate about data, analytics, A/B testing, and digging for insights, and can present your findings in concise, digestible forms. Advanced Excel, Tableau, Power BI, Google Analytics, and Google Data Studio skills and certifications required.
- Strong communication skills. Native / Fluent English & Spanish speaker. Portuguese is a plus. This role will require effective collaboration and coordination across internal and external stakeholders within LATAM and across the Globe.
- Partner Marketing knowledge is required. Proven experience managing multiple stakeholders, projects, agencies, and suppliers within a Partner ecosystem. MDF management experience is required.
- You can analyze the entire Partner Marketing footprint to optimize Partner Marketing performance, assessing Partner Marketing metrics, optimizations, brand positioning, and messaging. Field Marketing and Digital Marketing experience required.
- Mindful budget stewardship and follow-up are required. Extremely results, detail-oriented organized, and able to meet deadlines and manage budgets. You are obsessed with maintaining an efficient investment.
- Experience with Agency Management. Detailed follow-up and project management with regional agencies and multiple stakeholders are required.
- Team player, results-driven, test and learn approach, has fun finding ways to make things happen and keeps themselves and the team motivated with minimum supervision in a high-pressure but fun culture environment. A willingness to try new things & a desire to be creative and innovative to drive the Partner Marketing
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