Field Marketing Specialist

hace 7 días

Santiago de Chile Merck A tiempo completo

Work Your Magic with us

Ready to explore, break barriers, and discover more? We know you’ve got big plans - so do we Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimageable with us.

In this opportunity, we are looking for a highly motivated and talented individual with strategic, technical, and tactical marketing experience combining with commercial skills to be a key part of a dynamic Commercial Marketing team in a customer-oriented environment. This Field Marketing Specialist Biology will be responsible for the Biology Portfolio non including third parties, will cover Big5 countries (Chile, Argentina, Perú, Colombia, Guatemala) and Eagle region (countries with non-legal subsidiary, where the business runs through distributors) and reports to FM & Marcom Leader.

Biology Portfolio includes comprehensive offering for Molecular, Cellular and Protein analysis. Some of our most exciting and promising innovative portfolios for cloning and expression for instance, as well as green alternatives in cell and protein sample prep.

**ESSENTIAL JOB FUNCTIONS**:
1. Bring and expand knowledge of market, competitors, and customer needs that drive the strategy and product positioning that will ensure strong and regular growth in accordance with the regional Biology Business Field aligned to country segment strategies.
- Develop product and market knowledge through customer and end user visits, worldwide market research, and scientific paper reviews.
- Perform detailed sales analysis and develop strong knowledge of product line trends, sufficient to evaluate opportunities/ threats for business, define and implement agile action plans.
- Liaison with key Stakeholders (eg. Global Product Managers, Regulatory & Trade Compliance, Supply Chain) to make sure our key products are in stock to fulfill customer needs
- Regularly communicate/report on competitors with regard to new and existing products, positioning, and pricing.

2. Define strategic/tactical marketing plans by developing product positioning and implementing marketing initiatives with constant alignment of to do´s and needs of Product Specialist team.
- Act as a regional source for key commercial product line information, particularly in terms of defining product offering, strategy and providing tools necessary for successful implementation.
- Work with Marketing Communications and Digital Marketing to ensure appropriate tactical planning and delivery of marketing materials. Propose marketing communications mix and co-creation customers value activities for product lines.
- Participate with sales managers and sales teams regularly in the review and implementation of the marketing plan by presenting commercial reviews and areas of prioritized action for the assigned portfolio business area to customers.

3. Drive long-term revenue growth through innovation with new product development

**QUALIFICATIONS**:

- Bachelor's degree in a scientific field with graduate degree/MBA preferred (or equivalent experience)
- 2-3 years of experience in a Life Science or preferred scientific background. Some hands-on laboratory experience desirable.
- 2-3 years of related product management experience supporting similar products or range of products, including commercial sales, marketing, or customer support, associated with commercializing research products/services preferred.
- Proven understanding of product positioning and promotion, and new product launches.
- Strong data analytical skills required. Previous experience in market analysis, and marketing/customer analysis opportunity size development and digital marketing preferred.
- Demonstrated verbal, written, and interpersonal communication skills, including the ability to work cross-functionally.
- Good organizational skills, including the ability to be flexible to changing priorities and needs. Self-management and setting high standards for raising the bar continuously.

**REQUIREMENTS**:

- Ability to travel domestically and/or internationally. Travel may be approximately 30-40% of total annual time.
- Advanced English is required.

**What we offer**: We are curious minds who come from a wide range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence, innovation and human progress. We care about our customers, patients, and the kaleidoscope of people that make up our company. This diversity reinforces our leadership capacity in science and technology. We are committed to providing access, creating opportunity and empowering all people to realize their aspirations. Our various sectors offer different career options to see

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