Marketing Specialist

hace 1 semana

Santiago de Chile Johnson & Johnson A tiempo completo

**Marketing specialist**:
At Johnson & Johnson, the largest healthcare company in the world, we come together with one purpose: to profoundly change the trajectory of health for humanity.

Diversity & Inclusion are crucial to continue building our history of groundbreaking and innovation, which has been impacting the health of more than 1 billion patients and consumers every day for more than 130 years. Regardless of your race, belief, sexual orientation, religion or any other trait, YOU are welcome in all open positions at the largest healthcare company in the world.

When You Join Johnson & Johnson, Your Next Move Could Mean Our Next Breakthrough

At Johnson & Johnson Medical Devices Companies, we are using our breath, scale and experience to reinvent the way healthcare is delivered and to help people live longer, healthier lives.

In a radically changing environment, we are making connections across science and technology to combine our own expertise in surgery, orthopedics and interventional solutions with the big ideas of others to design and deliver doctor and patient-centric products and solutions.

We are hiring the best talent for **MARKETING SPECIALIST** to be located in **Southern cluster** (Relocation Not Applicable / Applicable).

**Purpose**:
The Marketing Specialist is responsible for developing and owning the execution of the Business Platforms and associated specialties’ marketing plans at a cluster level, in alignment with the Regional BU strategy. Responsible for achieving Sales and GP targets, as well as for handling Marketing budgets for the BU(s). Partners with Commercial teams to provide required direction and support and to ensure the commercial execution that leads to achievement of business goals.

**Key Responsibilities**:

- Leads execution the local **Marketing Plan** for the BU(s) in alignment with the Regional strategy and guidelines. (includes: product launches, segmentation, pricing, target-customer definition, promotional and educational activities, marketing materials and samples, Sales Force training needs, etc.)
- **Portfolio Management**: support the development of the adequate market approach for the BU portfolio. New Product Introduction, lifecycle management, portfolio optimization, segmentation and positioning.
- Lead **Pricing & Segmentation** strategies as well as price lists for all responsible products in the BU portfolio.
- Participates in projects, programs and special activities that the company promotes geared toward establishing its strategic goals.
- Builds positive relationship with the Commercial organization in order to assemble customer insights, translate needs into commercial solutions, drive and support sales execution.
- Performs regular **Business Analytics** and monitoring: Sales performance and trending, profitability (GP), investments, prioritization, to ensure business efficiency and profitability.
- Develops **Market Analytics **and Market Research: Defines market size and potential, explores driven dynamics, general market trends (e.g. procedure and product adoption, regulatory and reimbursement changes, etc.), captures insights and VOC.
- Builds positive relationships with **Key Customers, KOLs and Scientific**, identifies and supports the development of residents and future KOL´s.
- Meets with key physician practices and hospital marketing and administrative personnel to present marketing programs and procedure expansion solutions;
- Lead or actively participate in multi-functional teams to ensure New Product Introduction/Research and Development projects are completed in a timely and efficient manner.
- Partners with Training and Medical Affairs to define/plan Training and Medical Education strategies and activities. Supports execution as the need arises.
- Develop and project lead development of sales and marketing materials, promotional materials and marketing and communications campaigns by liaising with creative agencies/PR and Promo material companies
- Handles sophisticated customer product questions and objections consistent with sales training methodology. Mentors less experienced specialists;
- Collaboration with distributors including educational programs and product trainings for distributors sales force.

**Qualifications**

**Qualifications and Requirements**:

- Higher degree and at least 1-3 years of experience in sales or marketing / experience in Medical Devices as an advantage (or is preferable)
- Ability to build and maintain excellent relationships with clients and internal partners
- Must be a skilled communicator across national and cultural boundaries, with well-developed influencing skills and ability to influence people beyond span of control
- Excellent communication and presentation skills
- Ability to work in hard pressure environment
- Good working Spanish and English language (both verbal and written);
- Willingness to travel
- Familiarity with basic quality tools and techniques and the ability to quickly

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