Head of Design
hace 3 semanas
**LA EMPRESA**:
Racional es una social money app diseñada para América Latina, que en solo 2,5 años ha logrado importantes hitos: cerca de 40,000 cuentas activas con fondos y +50 millones de USD en activos bajo custodia (AUC). Actualmente ofrece funcionalidades como Automated Savings y acceso a acciones individuales en EE.UU.
La empresa está en plena evolución, preparándose para incursionar en el ámbito de las finanzas descentralizadas con Racional Crypto, impulsando el contenido generado por usuarios a través de Racional Communities, y explorando la expansión a nuevos mercados.
El equipo se caracteriza por una cultura horizontal y con una marcada flexibilidad laboral, permitiendo a los colaboradores elegir entre trabajo presencial o remoto según sus preferencias. Además, todos los miembros participan en un programa integral de stock options y reciben un MacBook Pro de última generación al integrarse al equipo.
**EL PROPÓSITO DEL CARGO ES**:
Liderar la estrategia y ejecución del diseño, asegurando que la experiência de usuario (UX) y el diseño de interfaz (UI) se alineen con los objetivos del negocio y las necesidades de los clientes. Este rol busca potenciar la innovación, consistencia y usabilidad en todos los productos digitales, posicionando a la empresa como líder en diseño dentro del sector financiero.
**LA POSICIÓN INVOLUCRA**:
- Diseñar y ejecutar la estrategia de diseño a nível corporativo, integrando tendencias del mercado y mejores prácticas de UX/UI.- Liderar y desarrollar al equipo de diseño, fomentando un ambiente creativo y colaborativo.- Trabajar estrechamente con los equipos de Producto, Tecnología y Marketing para garantizar una experiência de usuario coherente y diferenciada.- Establecer y mantener guías de estilo y sistemas de diseño que reflejen la identidad de la marca.- Realizar investigaciones de usuario y análisis de datos para tomar decisiones basadas en insights y mejorar continuamente la experiência del cliente.- Supervisar la implementación de interfaces visuales, asegurando altos estándares de calidad y alineación con los objetivos del negocio.- Identificar y proponer innovaciones que optimicen la usabilidad y accesibilidad de los productos digitales.- Planificar, ejecutar y supervisar pruebas de usabilidad (usability testing) para validar prototipos, identificar oportunidades de mejora y garantizar la satisfacción del usuario final.- Ser responsable de todo el proceso creativo, desde la generación de ideas iniciales hasta el diseño, testeo e implementación de flujos de diseño completos.
**SE ESPERA DE TI**:
**a) Herramientas tecnológicas**:deseable manejo de tecnologías como Figma y plataforma de testeo de usuarios.
**b) Estudios**: Diseño, Ingeniería en Informática o carrera afin.
**c**) **Experiência**:Experiência liderando equipos de diseño en áreas de innovación y/o equipos digitales.
**d) Habilidades blandas**:
- Resolución de problemas
- Proactividad
- Iniciativa
- Creatividad
- Apertura al feedback
- Trabajo en equipo
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