Campaign & Media Manager

hace 2 semanas

Santiago de Chile Philips A tiempo completo

**Job Title**: Campaign & Media Manager

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

**In this role, you have the opportunity to**:
Actively support the markets by orchestrating the campaign and always-on of all in-hub activities leading to increased performance. His/her focus is on campaign performance management of hub activities and ongoing performance reporting consulting on behalf of the market.

**You are responsible for**
- Co-lead Investments along with Marketing Managers and Key Sales Managers, optimizing A&P budget to translate category goals into an activation strategy and implementation among Philips Store and Customers.
- Make sure that the digital communication throughout the year is consistent with what has been expected on results.
- Be a contact point between Philips commercial team and the digital teams at dealers, ensuring good deals and an effective cooperative campaign and achieving the most profitable ROI as possible.
- Analyze the purchasing behavior of the consumer online on the dealers in different digital channels and come up with a solution to increase sales and ROAS
- Identify new purchase digital trends to develop a new tool to support Philips Sales within dealers to enhance more visibility, exposure, and relevance of Philips Brand against the competitors
- Develop continuous improvement on product’s content and create a new strategy to increase the relevancy on SEM
- Identify commercial opportunities ensuring maximization of revenue via B2C online Sales Channels through dealers and D2C initiatives.
- Ensure a good communication flow between the third part agencies and the marketing managers, leading the projects, gathering follow ups and making sure everything is on track, for Advertising, PR, CRM with co-workers that lead it.
- Ensure SEO techniques on Philips Store environment to optimize Philips Site rank on searches engines sites.

**To succeed in this role, you should have the following skills and experience**
- Minimum 3 years of work experience managing digital and CRM activities
- Google Analytics expertise
- Advanced Excel expertise
- Advanced English level B2+
- Expertise in CRM platforms, Medias, Tech Tools, engagement and E-Commerce business development
- Expertise in digital marketing, main medias to activate and speed up the sales and Analytics.
- Experience working very closely with Insights and Analytics teams
- Cultivates Innovation and is a change agent to drive the digital and agile transformation
- Strong, senior negotiation skills
- Action-Oriented and data driven
- Strategic Mindset and flexible to changes

**You are a part **of**

A leading health technology company with a multinational workforce of approximately 77,000 employees and globally present with sales and services in more than 100 countries worldwide.

**In return, we offer you**

In order to develop your full potential, we will offer you the flexibility, encouragement, and opportunities to keep you inspired and engaged. After all, working at Philips is more than a job. It is an experience full of amazing moments that will transform you in a lasting and positive way since together we can improve the world.

Company relocation benefits will not be provided for this position.

**How we work at Philips**
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home - for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

- We believe in the importance of impactful collaboration:_ There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
- We embrace flexibility:_ Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space

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