Campaign Manager
hace 3 semanas
Chile, Metropolitana, Santiago.
27 Jan 23
Funciones del cargo
- Analizar de la data de las categorías, alinear con las metas de venta y tráfico para la ejecución de un plan anual de campañas y eventos.
- Desarrollar y ejecutar el plan de campañas de marketing velando por los presupuestos, objetivos definidos y tiempos de implementación.
- Definir las estrategias comunicacionales para cada campaña, creando los briefs necesarios para la ejecución del equipo de diseño.
- Alinear y coordinar con el equipo comercial para poder identificar necesidades de comunicación y entregar soluciones de acuerdo con los recursos entregados gestionando el diseño, htmls, configuraciones y otros activos de comunicación relacionados a las campañas.
- Incentivar la Mejora Continua del territorio e-commerce de sus categorías, identificando oportunidades de mejora en posicionamiento, venta, desarrollo y nuevas aristas en experiência de usuario o cliente.
Requerimientos del cargo
- Ing Comercial, en Marketing o publicista, idealmente con afinidad en carreras de comunicación
- Al menos 3 años de experiência en áreas de E-commerce y Marketing digital
- Experiência en planificación de campañas 360 y trabajo junto con agencias de medios (excluyente)
- Manejor de Excel nível Intermedio
- Manejo de conceptos y herramientas de análisis digital (ej: Google Analytics, Funnel de Conversión)
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