Brand Communications Manager

hace 1 mes

Chile Adidas A tiempo completo
Brand Communications Manager - Adidas Originals

Chile

08.05.2024

Purpose & Overall Relevance for the Organization
Execute theMarket Brand Strategy locally and ensure consistent execution incountry sub-units (if applicable) through integrated plans across allcommunication channels supporting brand and category objectives.- KeyResponsibilities- Set Brand objectives in accordance with Brand KPIdirection provided in the Global Brand Strategy, cascaded by theMarket to ensure construction towards ONE LAM objectives
- Drivethe consolidated approach alignment with x-functional departments andcategories and Brand Communications team to facilitate execution ofmarketing initiatives, overseeing all creative output across theadidas brand in all marketing channels to guarantee alignedactivation
- Own all country related x-category communication andimplementation topics to maximize the brand voice, and ensurex-category opportunities are fully exploited.
- Drive the executionof all communication campaigns
- specific to dedicated category toensure that all projects are OTIF
- Monitor execution locally andin Country sub-units (where applicable) to gain insights to providefeedback to Market
- Develop Leaders and Manage Talents to growtalents from within and train future successors
- Generate aframework for performance to set clear expectations with the team
-Manage MWB for the country to ensure all implementations comply withapproved plans following investment behind global priorities
-Brief and manage internal and/or external resources for creatinglocally needed category specific marketing tools (Exceptional)previously aligned with Market to stay within ONE LAM calendar andstrategy
- Knowledge Skills and Abilities- Experienced in job andfully qualified and trained
- Combined broad theoretical andpractical knowledge incl. company policies and practices
-Requisite Education and Experience & Minimum Qualifications- BachelorDegree or equivalent required in related field
- 5 years experiencein agency or in-house, developing Brand & Marketing communications andBranding Strategy
- You must be passionate about Fashion,Lifestyle, Music, combining knowledge in Market & RRSS trends andglobal trendsStrong communications skills and management of externalrelationships
-Strong competences with various tools, procedures,etc. : Office 365, Power Point Presentations, etc.
-Photoshop andbasic video shooting/editing skills a plus
-Fluency in bothSpanish and English. Be able to work in an English-speakingenvironment in a daily basis

AT ADIDAS WE HAVE A WINNINGCULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETESOUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THEATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLEAND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUECOMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYINGFAIR.

COURAGE: Speak up when you see an opportunity; step upwhen you see a need..

OWNERSHIP: Pick up the ball. Beproactive, take responsibility and follow-through.

INNOVATION:Elevate to win. Be curious, test and learn new and better ways ofdoing things.

TEAMPLAY: Win together. Work collaboratively andcultivate a shared mindset.

INTEGRITY: Play by the rules. Holdyourself and others accountable to our company’sstandards.

RESPECT: Value all players. Display empathy, beinclusive and show dignity to all.

**ADIDAS CELEBRATESDIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSIONIN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATIONTOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITYEMPLOYER.**

***
- JOB TITLE:
- Brand CommunicationsManager - adidas Originals- BRAND:
- adidas- LOCATION:
-Santiago- TEAM:
- Marketing & Communications- STATE:
- RM-COUNTRY/REGION:
- CL- CONTRACT TYPE:
- Full time- NUMBER:
-503955- DATE:
- Nov 20, 2023 #J-18808-Ljbffr

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