B2B Growth Marketing Manager

Bluelight – Company Overview Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users’ lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in quality and customer satisfaction. Our mission is to create cutting‑edge applications while fostering a collaborative work environment where every team member can grow and thrive. With a presence across the United States and Central/South America, we are in an exciting phase of expansion, continually seeking exceptional talent to join our dynamic community. About the Role We are looking for a skilled Growth Marketing Manager to join our rapidly growing team. This position is ideal for someone who thrives in a fast‑paced, dynamic environment where everyone’s opinions and efforts are valued. You will contribute to challenging and meaningful projects, developing high‑quality applications that stand out in the market. We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development. Key Responsibilities B2B Media Planning & Strategy: Lead development of comprehensive media plans targeting decision‑makers at startups and enterprise companies. HubSpot Ownership: Serve as the internal HubSpot subject matter expert, building workflows, lead scoring models, and attribution reports that connect ad spend to closed client deals. Market Research: Conduct deep analysis to identify where our target audience (technical leaders) consumes content and determine optimal reach tactics. Innovation: Stay abreast of emerging B2B trends, AI integrations in marketing, and new channels for reaching technical talent buyers. Sales Enablement: Advise New Business and Account teams on recommended budgets and strategies to support pipeline goals. Campaign Execution & Management: Oversight of paid media campaigns with a focus on LinkedIn Ads (Account‑Based Marketing) and Google Ads (High‑intent search). Vendor Management: Manage relationships with external vendors or agencies to ensure day‑to‑day execution aligns with strategic vision. Full‑Funnel Analytics: Track B2B KPIs beyond clicks—focusing on MQLs, SQLs, Cost Per Discovery Call, and Pipeline Velocity. Optimization: Analyze campaign data to improve audience segments and lead quality. Budget & ROI Management: Manage and allocate media budgets across channels, maintain pacing, forecast spending, and identify cost efficiencies. Skills & Qualifications 4+ years of experience in B2B performance marketing or media buying; experience in Staffing, Recruiting, or SaaS is a massive plus. HubSpot proficiency required: deep experience with Marketing Hub workflows, landing pages, list segmentation, and CRM integration. HubSpot certifications preferred. Paid Media expertise: strong experience with LinkedIn Campaign Manager and Google Ads. Analytical mindset: proficiency with analytics and attribution tools (Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag). Strong communication: excellent interpersonal skills with the ability to explain complex marketing data to non‑marketing stakeholders. Self‑motivated: able to work independently in a remote environment while maintaining close collaboration with the team. Company Benefits Competitive salary and performance‑based bonuses. Generous paid‑time‑off policy. Flexible working hours. Remote work. Continuing education, training, conferences, and company‑sponsored coursework, exams, and certifications. Being a consultant on our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business. You will have the opportunity to work on a variety of projects, accelerating your career growth with modern technologies and some of the best professionals in the industry. Seniority Level: Mid‑Senior levelEmployment Type: Full‑timeJob Function: Marketing and SalesIndustries: Software Development #J-18808-Ljbffr